Yarden Avraham

Graphic Designer

Tel Aviv, Israel

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Bio

My name is Yarden (Jordan) Avraham, and I'm 28 y/o Visual Communication student at Shenkar Engineering & Design (TLV), currently study as Erasmus student at Politecnico di Milano. As a child to a divorced parents, art became my comfort zone, a way of escape. from a small age I started to explore di􀃠erent ways to deliver my art, from drawing to experiments with colours. In time I discover the vast world of visual communication, that was all around me. As I started interact with graphic design I realised that the problem-solving process excite and intrigues me. I decided to challenge myself and to be tested to the Academy. As student at Shenkar I’ve been selected to student exchange program, and for the past 4 months I’ve been studying in Politecnico, Milano. Here I’ve got the realisation that the elds of Brand Identity and Editorial design are the elds that I most passionate about.

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You should select me because

Due to my curious nature, I am determent to widen my view in the world of design. I’m serious in further investigate the term of design and it’s emotional affect on it's audience. In my perspective design is not just the making a product, but how people responed to it.Although I’m lacking real world experience, I’m eager to challenge myself into experience the work in the creative industry.In my academic journey, I’ve experimented with image making, typography and graphic design.

1. Why are you interested in wgi?

The program seem to be parallel with my interests, as it said to be set in various countries and companies. Meaning variety of people, cultures, agendas and inspiration. It is a rare chance to absorb cultural diversity within the design community. Challenging my thinking process, and further test my practice limits. It is a way to get to know the structure of a company and to work in a serious environment.

2. What are you looking to gain from an experience such as WGI?

As a young designer I hope to better define myself as a designer and to gain confident with the work I'm doing. I would like to get to know different design processes so I could shape and sharppen my own. to better understand the direction I wish to walk in my crieer. To expirience the dynamic structure in a studio and to deepen in the business-creative arena.

3. What would be your goals after completing WGI if you were selected?

To get a job in which I could continue to learn with each project, and to get involved creating complex projects. With time to be a skilful designer, and get more professional in brand identity and editorial design.

4. How did you hear about wgi?

I came a cross the Internship at ‘’the-brand identity’’ instagram.

5. Share an example of a time you were most motivated and a time you were most demotivated.

As part of school final project in Motion Graphics, we asked to design an animation for TV channel. I needed to execute my vision in an unfamiliar territory, After Effect. At first I was clueless, I didn't know how to approach the project. But my vision was clear, so I started to divide the project to small segments and solve each one individually. After days of testing and sketching, I created all the elements used in the animation and with the help of my professor, who lead me to understanding of the movement, I’ve created a 30 second animation that Im proud of. In a Code seminar I attended during my study, I tried to elevate myself with new field, that I never approach before. As we started in a rapid phase, I understood that there is a gap between my knowledge and the classmates. Over the class lessons the feeling of not knowning as much as needed started to strike. Although my effort to understand, the feeling was that asking questions is interruption. I felt disconnected and frustrated. That led to a very basic-level project.

6. In your opinion, what creates a great culture at a company?

My thinking of an ideal company-culture is the one that promote teaching and experimental environment. In the industry that is constantly changing we need to adapt accordingly. The idea that workers come to work because there is duality between creating a designed artefact and self-development, creates motivation that leads to innovation and excellence.

7. What brands and companies do you admire and why?

Pentagram- as one of the global firms in the industry. They created a community based company with diverse specialty. Allowing the compony to get involved with large verity of projects, from brand identity to architecture. Nike - one of the biggest companies in the business of sport apparels, Nike highly support collaboration with vast verity of designers and artist. By doing so creating a culture of innovation and unique products. Spin-Studios - for their open-minded, experimental approach to their every project. Creating distinguish finger-print in the industry of graphic design and typography.

8. What do you do to stay sharp and improve your craft?

As a student I mostly practice through school projects, therefore I use this platform to try to be experimental as I can. Developing different approaches and thinking processes to a project, then selectively chose the one that is the most communicative. Part of that I constantly try to develop my art through different mediums (manual and digital craft). Consuming design and art content in variety of platforms such as articles, literal design, galleries and museums and self-observing. Listening to music as it one of my key inspirations.

9. What’s your favorite quote?

“All things change in a dynamic environment. Your effort to remain what you are, is what limits you.” —Puppet Master (Ghost in a shell, 1995)

10. If you could solve one problem in the world what would it be?