Sienna Owyang

Graphic Designer
San Francisco, CA
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Hi I’m Sienna, a graphic designer based in San Francisco. I specialize in editorial, web design and typography. I'm also passionate about calligraphy and sign painting as a therapeutic way to take my eyes o􀃠 the screen and spend more intimate time with letters creating them by hand which gives me a better understanding of them that I could not get from digital design.

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Work Experience
Freelance
Art Director + Graphic Designer
Present
Stitch Fix
Designer
Nov 2019 – Mar 2020
Mission Workshop
Lead Designer
Present
University
San Francisco State University
Skills
Photoshop, Illustrator, InDesign, Lightroom, After Effects, Premiere Pro
Vouched by
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You should select me because

From my past job as both a producer and graphic designer I was in charge of coordinating all logistics for photoshoots and videos. This experience has made me an adaptable designer and able to work on tight deadlines and with lots of moving parts, knowing to plan with margins to anticipate errors.I'm also thirsty to learn from others more experienced designers/art directors.I'm fluent in the Adobe program language that I can communicate well with other creatives to execute their vision and learn new programs quickly.I've been described as a very professional in the work place and incredibly outgoing and approachable by my friends and think I could offer a lot to the WGI program!

1. Why are you interested in wgi?

While being born and raised in California has given me a great jumpstart into graphic design I know there's another deeper level of design that can be learned from seeing how other countries approach design. I have a freeform approach to design that is also very product driven. I can tell that Europeans approach design more as an art form, not as something that needs to make sales. I'd like to learn how others see design to make me a more well rounded designer that can offer a multitude of perspectives for any future company I will be apart of.

2. What are you looking to gain from an experience such as WGI?

There's a difference between going into design for a career vs a hobby. As a hobby, you have full creative freedom. No one to report to or receive feedback from, no logic you have to abide by. As a career you're designing to solve problems for the client, meaning being able to receive feedback, interpret that and apply it. This is something I feel that I could use improvement on and hope to gain from this internship by working with other designers and artist that have been in the industry much longer than myself.

3. What would be your goals after completing WGI if you were selected?

I'd hope to have a clearer understanding of the design direction that not only I fit into but that I can excel in for a future company I'll work at. I would also like to have a better understanding of what it's like to work at a design agency and to work with other creatives getting constructive feedback.

4. How did you hear about wgi?

Through The Brand Identity Instagram.

5. Share an example of a time you were most motivated and a time you were most demotivated.

A time I was the most demotivated was when I was working as the solo graphic designer and producer on a promotional video for Mission Workshop. There was weeks of planning the concept, the videographer, the model and all the logistics that go behind planning a video shoot. Come to getting a first draft finished almost 2 months in only to have the project scrapped. I understand that these things happen and I learned a lot but for that day I felt very demotivated and alone. A time I was most motivated was when I first started skateboarding a few years ago. It was all so new, the sport itself but also the culture. I learned quickly that this is something people are very passionate about. It's a great community that encourages you not only in skating but as a friend. Being introduced into this culture motivated me to progress and learn. Another time I was motivated was when I was working full time and putting together both my digital portfolio site and printed portfolio together. I was hustling like a mad women. My driving force was the satisfaction of seeing the culmination of my work not only as a physical piece but a well organized website. I loved figuring out which vellum paper I was using, putting together a sticker package, finding black padded envelopes, and getting the custom dye made for the portfolio cover made. It was stressful but I knew it was going to pay off once the final was done.

6. In your opinion, what creates a great culture at a company?

Being heard, and having a leader that can properly delegate work and encourage the team. I feel that inclusion is vital for a company to prosper creatively and grow.

7. What brands and companies do you admire and why?

Not so much do I admire the brand of Urban Outfitters and Gap but the Art Director Joel Evey who has pushed and redefined these brands during his involvement with them. Gap is not a brand that you think of as for pushing boundaries yet Joel's involvement with Gap it’s similar to Carhartt starting Carhartt WIP.

8. What do you do to stay sharp and improve your craft?

I'm consistently on either Skillshare or youtube to learn a new skill and then making projects for myself. From book projects to creating an invite with Adobe XD to introduce myself to the program I'm always making things. I'm self funding myself to go to my first design conference Typographics in New York to see what conferences are like as well as network with designers in New York and hear from those well known in the industry. I'm also going to Berlin for a month to apprentice under a sign painter to further my skills.

9. What’s your favorite quote?

"Good girls do what they told Bad bitches do what they want" - Cardi B

10. If you could solve one problem in the world what would it be?

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