Hi there! My name is Savva. I'm 24 years old. I was born and raised in the small city of Vladivostok, Russia right next to China, S/N Korea, and Japan, which I think inuenced me a lot. For the past 4 years, I've been living in beautiful Barcelona. I've been curious about design and art from a young age and over time developed an appreciation for any type of eld or medium. No matter what it is—photography, fashion or cooking, all I value is creativity, thinking outside of the box, challenging yourself and public perception, paying attention to smallest details, and dedication to the quality. I'm really fascinated by what incredible role design plays in helping dierent brands and companies to express and communicate their values and connect with the people. And what an incredible opportunity and power design have to make a dierence in the world. And that's what I want to dedicate my life to. Unfortunately, I realized that only after all of the studies I did. During the study period, I was such a spoiled kid, skipping classes or coming in late, being disrespectful to teachers, not doing any homework, and not putting any eort into developing my skills. That's the reason why my CV and portfolio are so empty. Recently, I rethought my behavior and attitude, and I gured what I truly love and feel passionate about, and what I want to do for the rest of my life.
My ability or at least willingness to face the challenge of finding a unique solution that will work for a certain client instead of just blindly applying trendy aesthetics that you feel familiar and comfortable with, to all the projects.
1. Why are you interested in wgi?
To get the unique insight into the work of the world's most interesting studios and to become part of it, even for a short period of time. Sounds like the most amazing experience to me.
2. What are you looking to gain from an experience such as WGI?
Confidence in my professional decision making and most importantly experience.
3. What would be your goals after completing WGI if you were selected?
To become a part of one of the incredible studios that participate in this adventure or take gained experience to some other awesome place.
4. How did you hear about wgi?
I heard about you through one of my favorite graphic design platforms called The Brand Identity.
5. Share an example of a time you were most motivated and a time you were most demotivated.
I'm motivated the most at the moment when I've found the true insight. And demotivated—when I realize that what I have been working on and thought was fire, turns out to be just a tasteless gimmick.
6. In your opinion, what creates a great culture at a company?
Appreciation of honesty, hard work, and individuality.
7. What brands and companies do you admire and why?
Apple, Aesop, Rimowa, Everlane, COS, The Fantastic Man, Ableton, Spotify, Dropbox... The common reason why I admire these brands is that all of them are commercially successful, popular and iconic brands with an intelligent and sophisticated expression of their values and believes. This combination creates a unique and very rare opportunity to contribute to the development of a good taste and appreciation of the quality and thoughtfulness not only of the design and branding but also of the business itself.
8. What do you do to stay sharp and improve your craft?
Trying to figure out how certain things work and what makes them special. Whether it's photography, culture, fashion, watchmaking, entrepreneurship, celebrities, and etc. It's not directly related to the graphic design, but I believe that everything is connected and you always can apply things you've learned into your own field of studies.
9. What’s your favorite quote?
"One original thought is worth a thousand mindless quotings." —Diogenes Laërtius
10. If you could solve one problem in the world what would it be?