Lyle

Copywriter (also Rule Bender, Environmentalist, Deer in the headlights, Amateur Bowler, etc).
Bend, OR
$ 45.00
/ hour
Portfolio
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Bio

When I was fifteen, my dad took me on a fishing trip to the Aniak River in Alaska. To Alaskans, it’s an arm off of the Kuskokwim. To everybody else, it’s just the middle of nowhere. On the last day, I got to know one of our fishing guides, Sam Zogran. Young guy, 25 or 26. When he finished high school, he went and joined the Marine Corps as a multi-generational military soldier. But after a couple of years, he quit the Marines, sold his stuff, rolled the dice against the odds of his pre-planned return to a quiet Virginia suburb, and moved to Alaska to start a completely new life. Sam has no idea of it, but I think he taught me how I want to live. Am I saying that that the secret ingredient to being authentic is throwing away your traditional life and moving to Alaska? Of course not. But Sam Zogran pursued what interested him, and therefore, his life was his to control. Since that summer, I’ve aimed for a life in pursuit of my interests. No one is gonna beg you to do the things you actually want to do, so you’d best keep interested.

Quick links
Work Experience
antidote.email
Junior Copywriter
May 2020 - present
Remote (pandemic)
Remesh New York
Content Strategy Intern
June - September 2019
The Apple
University of Oregon
Comms. Intern
May 2020 - present
Remote (pandemic)
University

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Skills

I speak some broken Spanish, I'll play you a mean cover of Gravity on the guitar, and I won my school spelling bee in my heyday.

Featured work
Tell us why you're the best applicant in under 50 words

I’ve failed. Hard. I’ve crashed, crumbled, & been tumbled too.Been stomped on so much, like the sole of my shoe.I’ve been ghosted, roasted, toasted, and floored.I’ve failed so hard, my failures feel sore.But here I am, comin’ back swingin’And therein lies my asset.Let’s dance.

Give us your bio in under 500 words

When I was fifteen, my dad took me on a fishing trip to the Aniak River in Alaska. To Alaskans, it’s an arm off of the Kuskokwim. To everybody else, it’s just the middle of nowhere. On the last day, I got to know one of our fishing guides, Sam Zogran. Young guy, 25 or 26. When he finished high school, he went and joined the Marine Corps as a multi-generational military soldier. But after a couple of years, he quit the Marines, sold his stuff, rolled the dice against the odds of his pre-planned return to a quiet Virginia suburb, and moved to Alaska to start a completely new life. Sam has no idea of it, but I think he taught me how I want to live. Am I saying that that the secret ingredient to being authentic is throwing away your traditional life and moving to Alaska? Of course not. But Sam Zogran pursued what interested him, and therefore, his life was his to control. Since that summer, I’ve aimed for a life in pursuit of my interests. No one is gonna beg you to do the things you actually want to do, so you’d best keep interested.

1. What's the most courageous thing you've ever done?

Last summer, I moved from my small town in Oregon to spend the summer in New York. I had an internship on the table (I know, right?), and my boss decided to welcome me to the city by taking me out to dinner at her favorite spot. She ordered the Lasagna. I hate Lasagna. Can't stand it. Why? I have no idea. But she was so excited about it, and we had just met, so I followed suit with a measly "I'll have the same, please." Terrible. Awful. Never liked it. Something about when I was a kid. But I horked it down anyways with a smile on my face. Because sometimes in life, you just have to do it anyway.

2. How are creativity and innovation related?

Without creativity, innovation doesn't exist.

3. Why do companies need clarity and creativity?

Companies need authenticity. Clarity & creativity are merely the vehicle in which they travel.

4. You have 30 minutes of free time. What do you do with it?

Reach out to someone I haven't heard from in a blue moon.

5. What is one risky and bold goal in life you have? Or, if you could dedicate your life to solving one problem, what would it be?

Helping people give a shit about the planet.

6. Explain your creative process

Get all the bad ideas out first. Then, I start writing.

7. What is the best advice that you have been given?

"If you're not having fun, you're fucking up."

8. What is your definition of creativity?

The intersection of empathy & progress.

9. What 10 songs are on your favorite playlist right now?

Midnite Cruiser -- Steely Dan (we hold for applause). Fire On The Mountain -- Grateful Dead. Show Me Love -- Lauren Mvula Lovely Day -- Bill Withers (may he rest in peace) Sunrise -- Norah Jones Angel From Montgomery -- John Prine & Bonnie Raitt I Wish -- Stevie Wonder It Was A Good Day -- Ice Cube Valerie -- Amy Winehouse Bikin' -- Frank Ocean

10. How do you want people to remember you?

"He asked a lot of questions."

Have you been convicted of a crime and/or a felony? If so, what was the offense? State the city, country, and date.

Heading

You should select me because

I’ve failed. Hard. I’ve crashed, crumbled, & been tumbled too.Been stomped on so much, like the sole of my shoe.I’ve been ghosted, roasted, toasted, and floored.I’ve failed so hard, my failures feel sore.But here I am, comin’ back swingin’And therein lies my asset.Let’s dance.

Why are you interested in this opportunity?

What are you looking to gain from an opportunity like this?

What would be your goals after completing this engagement?

4. How did you hear about wgi?

Share an example of a time you were most motivated and a time you were most demotivated.

In your opinion, what creates a great culture at a company?

What brands and companies do you admire and why?

What do you do to stay sharp and improve your craft?

What’s your favorite quote?

10. If you could solve one problem in the world what would it be?

Bio

When I was fifteen, my dad took me on a fishing trip to the Aniak River in Alaska. To Alaskans, it’s an arm off of the Kuskokwim. To everybody else, it’s just the middle of nowhere. On the last day, I got to know one of our fishing guides, Sam Zogran. Young guy, 25 or 26. When he finished high school, he went and joined the Marine Corps as a multi-generational military soldier. But after a couple of years, he quit the Marines, sold his stuff, rolled the dice against the odds of his pre-planned return to a quiet Virginia suburb, and moved to Alaska to start a completely new life. Sam has no idea of it, but I think he taught me how I want to live. Am I saying that that the secret ingredient to being authentic is throwing away your traditional life and moving to Alaska? Of course not. But Sam Zogran pursued what interested him, and therefore, his life was his to control. Since that summer, I’ve aimed for a life in pursuit of my interests. No one is gonna beg you to do the things you actually want to do, so you’d best keep interested.

You should pick me becuase

I’ve failed. Hard. I’ve crashed, crumbled, & been tumbled too.Been stomped on so much, like the sole of my shoe.I’ve been ghosted, roasted, toasted, and floored.I’ve failed so hard, my failures feel sore.But here I am, comin’ back swingin’And therein lies my asset.Let’s dance.

Why are you interested in this opportunity?

What are you looking to gain from an opportunity like this?

What would be your goals after completing this engagement?

4. How did you hear about wgi?

Share an example of a time you were most motivated and a time you were most demotivated.

In your opinion, what creates a great culture at a company?

What brands and companies do you admire and why?

What do you do to stay sharp and improve your craft?

What’s your favorite quote?

10. If you could solve one problem in the world what would it be?

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