Ling

Brand Designer
Cupertino, CA
$ 97.00
/ hour
Portfolio
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Bio

Hey! My name is Ling Tuo, a law school graduate who stumbled into design world though publishing iMessage stickers (so random). After finding myself laying out graphics for hours and questioning the decision making, I decided to pursue a career that I had never considered. Honestly speaking, it has not been easy. Lacking the resources and connections, a lot of my learnings have been on my own. I am very proud that I have come thus far. And I am extremely grateful for every learning opportunity.

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Work Experience
Burson-Marsteller
Brand Marketing Intern
JAN 2015 - JUN 2015
Beijing, China
Sticker List
Co-Founder & Graphic Designer
NOV 2016 - SEPT 2018
Austin, TX
Wellformed Studio
Freelance Designer
JAN 2015 - JUN 2015
Beijing, China
University

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Skills

Native in Mandarin Chinese, Fluent in English

Featured work
Tell us why you're the best applicant in under 50 words

I have picked up so many new things after I started on this journey, not only in design, but also in life. I am not afraid of unfamiliar things any more. Design has really transformed me into a better person. With some guidance, I will grow much faster. And I hope one day I could be in a position to help others like me that couldn’t afford high tuitions at fancy schools.

Give us your bio in under 500 words

Hey! My name is Ling Tuo, a law school graduate who stumbled into design world though publishing iMessage stickers (so random). After finding myself laying out graphics for hours and questioning the decision making, I decided to pursue a career that I had never considered. Honestly speaking, it has not been easy. Lacking the resources and connections, a lot of my learnings have been on my own. I am very proud that I have come thus far. And I am extremely grateful for every learning opportunity.

1. What's the most courageous thing you've ever done?

I am proud of how much I have achieved after I made the decision to transition to graphic design, without any previous knowledge of what it would be like. And being a new immigrant fresh off the boat definitely didn’t help. I took classes in a great community college, even though I met several amazing professors who helped me tremendously, the learning opportunities I had there were still very limited. A lot of my questions remained unanswered. And I didn't know what I don't know, so I read books, went online, and figured them out by myself. After a year or so, I received several Addy awards for the work I have made during class, and got accepted to the MFA program at CCA. I worried so much that I wouldn't be able to compete with those applicants who had formal training. I was so happy at first, but then fell into despair because I knew I didn't have the money to go. So I started learning on my own while doing freelance. I am very proud, because I know how hard it is when you had nobody to turn to. Self-learning is very fulfilling.

2. How are creativity and innovation related?

Creativity and innovation complement each other, they go hand in hand. Creativity helps innovation in ways of generating new and unheard of ideas, such as space travel, flying, which can lead to break throughs in technology. Creative use of existing inventions can even be viewed as innovations sometimes. Similarly, innovations often invite and nurture more creativity. With tools like computers, smart phones, designers and artists are able to foster their creativities mush more conveniently.

3. Why do companies need clarity and creativity?

All companies, whether for profit or not, serve specific purposes. In order to reach a certain goal for the purpose, a clear map is more efficient than a complicated one. However, in a noisy world filled with abundant information, being clear does not guarantee a fast delivery. If everybody says what they do plain and simple, there won’t be enough to differentiate each other fast. This is why we need creativity. A clear message delivered creatively is the best way to communicate.

4. You have 30 minutes of free time. What do you do with it?

It depends. If the free time is after super long hours of work, I might just turn to Netflix. But if I still have some energy, I will play with my tank drum and lyre harp to relax.

5. What is one risky and bold goal in life you have? Or, if you could dedicate your life to solving one problem, what would it be?

It will be to reduce the inequality, as much as I can. Maybe I have grown older, but now I see everything leading back to this depressing problem, especially in America. It is the reason why many people couldn’t afford the learning opportunities they deserve, thus they have to stay where they are. It is ironic how you say knowledge is power, but apparently the access to knowledge is a privilege in US. Having gone to big universities as well as community colleges, I see it clearly, sadly.

6. Explain your creative process

First step is always to know the needs, the message, and the audience. Then I will do a bit research on the relevant or adjacent market or industry, see if there is anything unique or important. Then I write down anything I can think of that defines the brand, and categorize them into groups to serve as brand words. I then go on to sketch the logo, establish the rough identity, and tweak it until the system is versatile or expandable for different applications. I make changes as I play around.

7. What is the best advice that you have been given?

If you wanna be a brand designer, just keep doing branding projects. Instead of going here and there doing some one-off pieces, finish a complete project.

8. What is your definition of creativity?

To me, creativity is problem solving in a less expected way. It sometimes involve creating something entirely new, sometimes borrowing from some unrelated things. It’s a lot of playing around and exploring, and sometimes happy accidents or mistakes.

9. What 10 songs are on your favorite playlist right now?

Georgiana (“Pride and Prejudice” Soundtrack) Dawn (“Pride and Prejudice” Soundtrack) Black Bird (Beatles) Suite in D Minor, HWV 437 (Handel) Once Upon a December (Liz Callaway) Marble Machine (Wintergarten) Apocalypse Dreams (Tame Impala) Teardrop (Portishead) Abdelazer, Z.570:2 (Henry Purcell) Autumn Leaves (Eric Clapton)

10. How do you want people to remember you?

As a funny and casual person, chill to hang out with

Have you been convicted of a crime and/or a felony? If so, what was the offense? State the city, country, and date.

Heading

You should select me because

I have picked up so many new things after I started on this journey, not only in design, but also in life. I am not afraid of unfamiliar things any more. Design has really transformed me into a better person. With some guidance, I will grow much faster. And I hope one day I could be in a position to help others like me that couldn’t afford high tuitions at fancy schools.

Why are you interested in this opportunity?

What are you looking to gain from an opportunity like this?

What would be your goals after completing this engagement?

4. How did you hear about wgi?

Share an example of a time you were most motivated and a time you were most demotivated.

In your opinion, what creates a great culture at a company?

What brands and companies do you admire and why?

What do you do to stay sharp and improve your craft?

What’s your favorite quote?

10. If you could solve one problem in the world what would it be?

Bio

Hey! My name is Ling Tuo, a law school graduate who stumbled into design world though publishing iMessage stickers (so random). After finding myself laying out graphics for hours and questioning the decision making, I decided to pursue a career that I had never considered. Honestly speaking, it has not been easy. Lacking the resources and connections, a lot of my learnings have been on my own. I am very proud that I have come thus far. And I am extremely grateful for every learning opportunity.

You should pick me becuase

I have picked up so many new things after I started on this journey, not only in design, but also in life. I am not afraid of unfamiliar things any more. Design has really transformed me into a better person. With some guidance, I will grow much faster. And I hope one day I could be in a position to help others like me that couldn’t afford high tuitions at fancy schools.

Why are you interested in this opportunity?

What are you looking to gain from an opportunity like this?

What would be your goals after completing this engagement?

4. How did you hear about wgi?

Share an example of a time you were most motivated and a time you were most demotivated.

In your opinion, what creates a great culture at a company?

What brands and companies do you admire and why?

What do you do to stay sharp and improve your craft?

What’s your favorite quote?

10. If you could solve one problem in the world what would it be?

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