Karina Tristandy

Visual Designer
New York
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I am a freelance designer and hobby illustrator from Indonesia currently based in New York, looking towards expanding my knowledge in design and arts, speci􀃕cally UX/UI design. I believe in creating meaningful, lasting impact with my work, and I have been very intrigued with human centric design. In my spare time, I love to explore other skills such as music making and reading more about design, psychology, and philosophy, I 􀃕nd the ties between human behavior and design very fascinating and I'd love to delve further on that in the future.

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Work Experience
Sterling Brands
2018 – 2019
New York, NY
Design Associate
New York, NY
Stark Design
2018 – 2019
New York, NY
Parsons School of Design
Illustration, Branding, UI/UX, Prototyping, User Research, Creative Strategy
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I truly believe that I am the best candidate for WGI as I have always wanted to know more about everything. I traveled to New York from Indonesia for university in order to learn more about design, I've always loved knowing more about art and how it impacts the community and how different history, cultural background can affect visual languages. I have had experience working within branding and design, and have worked in both studio and agency setting. I have been proficient with basic adobe programs such as photoshop, indesign, illustrator, after effects and are keen to learn more and more about creative strategy, along with other programs and have done so such as with figma and sketch and cinema4D, I love learning more about different languages, being bilingual speaking both Indonesian and English, as well as learning Japanese and Chinese have made me appreciate different points of views of different cultures, know that I can learn so much more when I can see the world in a broader perspective, and I cannot wait to start this journey not only for design, but also for myself.

1. Why are you interested in wgi?

I believe that it's a once in a lifetime chance to be exposed with so many culture within design at once. I've always felt that internships have been a meaningful way to get to know the industry as well as their work and it differs from places to places, WGI provides such a broad landscape to learn as well as a playground to explore different design cultures.

2. What are you looking to gain from an experience such as WGI?

I am looking forward to learning about people, about places and about design from different parts of the world. I would love to get to know people's stories, get exposed to the different types of eye opening projects and to get an insight on what it's like to be working with different types of people. I believe that it can be a very humbling experience to learn from such various sources at once.

3. What would be your goals after completing WGI if you were selected?

I am looking forward to continuing my master's education, as well as creating my own design studio. I believe through visiting all the different design studios in the world I will be able to gain a deeper understanding and appreciation of what it means to create a design studio, I would also like to cater towards non profit and social good, as well as have some plans to create my own digital product.

4. How did you hear about wgi?

I have a colleague who went through the program and this year the ad had appeared on my instagram stories which made me want to give it a try. I thought the idea of traveling and getting to know different cultures in the design industry has been very appealing and I'd love to take my chance.

5. Share an example of a time you were most motivated and a time you were most demotivated.

I was most motivated during times I have been given meaningful projects to work on. One of the time I was very happy and proud of my work was during a non profit design program where [we had to build out a whole identity for a non profit in 72 hours](https://medium.com/findgoodmeasure/a-little-bit-of-good-is-always-worth-it-f1df4e9061d0//). During this time I found that I had so much passion for what I do and it becomes so motivating to do what I do when there's a great cause behind it. Hearing stories from people who wanted to make the program happen has been inspiring not just for my work but for me personally, I truly find that helping people even in the smallest things have been so gratifying and fullfiling and gives me a purpose in life. I was most demotivated when I am told to do things I felt was not contributing to society nor to the design landscape. Mundane tasks such as work with less or no creative freedom has made me feel very empty inside and it made me feel that I am just a small part of something that does not matter in the world. I hope that I can find work that brings me joy and bring other people joy, I am currently living to stay true to this purpose.

6. In your opinion, what creates a great culture at a company?

A company can be small and have a great culture depending on how they treat their community and what they do in order to foster a healthy relationship with their employees. I find that creating some space to host events or talks in a company have helped to create a better culture, companies that help create discussions and ask the 'why' in everything have always struck me to have the best work culture as it shows that everyone is welcome to have their own opinions and it introduces the idea that everyone in the company can be influential in their own way.

7. What brands and companies do you admire and why?

I love companies such as Ueno, Dropbox, Facebook due to their way of appreciating art and the people that work there. Ueno has been such a game changer within design starting from the things they dare to create and the things they plan to make, I actually was fortunate enough to attend the [uenoland](https://ueno.land/) conference this year through a scholarship and had learned so much not just about design but really about the people and the curiosity to learn more. All the attendees were designers but they were willing to take a leap of faith into something that they never experienced before. I was struck with awe and amazement as I see these amazing designers so passionate about new skills, I feel that its amazing they have such a diverse lineup of speakers to talk about this experience. I have also found facebook and dropbox to be also very admirable as they are incredibly supportive of personal art projects. They are so willing to make projects that support a cause, and they are also willing to grow and adapt to cater to their ever changing user needs. I feel that companies who can keep learning and growing and adapt to changing times are the ones that I have been very drawn to and I would constantly seek out ways to emulate that richness and depth in human experience should I create my own in the future.

8. What do you do to stay sharp and improve your craft?

I tend to pick up books, listen to new genres of songs and visit art galleries and museums. I find that reading helps me understand the world alot more than when I constantly muse about it in my head, I read about technology, psychology, philosophy, and art. I sometimes feel that it helps to find something other than art and design to help inspire what I will end up creating. I find it invigorating to learn and pick up new skills. New genres of songs can help me feel and perceive the world in a different way, and art museums can help me understand the world differently as well. I love putting myself in someone else's shoes, wonder what makes a person think the way they do and what is the purpose of our existence, all of this have helped me to gain a better awareness of what I do in design and have helped me to experiment more and improve my design skills. Some books I've been reading lately are: Mind of God, River of Conciousness, and Order of Time.

9. What’s your favorite quote?

“Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” ― Rob Siltanen

10. If you could solve one problem in the world what would it be?

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