Bio

Enrica Barberis was born in Torino, Italy, into a family of engineers. After moving ten times across three continents, she attended university in Rome, where she earned a degree in communications with a concentration in journalism and creative writing. In 2018 she studied publishing at Columbia University in New York and then moved to Cambridge in the UK to get her master's in creative communication and graphic design. After working as a freelance translator for a big Italian publishing house and taking time off to travel in Argentina, she is now working in a digital advertising agency in Milan as a copywriter. Her guilty pleasure is art, poetry and graphic design, which she integrates in her magazine, Pocket Zine, which she founded in April 2020 amidst the pandemic.

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University

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Skills

English (mother tongue), Italian (mother tongue), French (conversational), German (basic), Spanish (basic).

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Tell us why you're the best applicant in under 50 words

I think I would be a good applicant because I am passionate about creative thinking and meaningful ideas. Above all else, I am curious and love being wrong (hence learning from others and growing).

Give us your bio in under 500 words

Enrica Barberis was born in Torino, Italy, into a family of engineers. After moving ten times across three continents, she attended university in Rome, where she earned a degree in communications with a concentration in journalism and creative writing. In 2018 she studied publishing at Columbia University in New York and then moved to Cambridge in the UK to get her master's in creative communication and graphic design. After working as a freelance translator for a big Italian publishing house and taking time off to travel in Argentina, she is now working in a digital advertising agency in Milan as a copywriter. Her guilty pleasure is art, poetry and graphic design, which she integrates in her magazine, Pocket Zine, which she founded in April 2020 amidst the pandemic.

1. What's the most courageous thing you've ever done?

When I was 16 I moved to Australia (I'm from Italy) all by myself. I wanted to challenge myself and "do things my way." Looking back I now see how crazy I was—I was too young and naïve—but it was worth it.

2. How are creativity and innovation related?

I think creativity and innovation are "related"—literally: let's think of them as 'siblings'. They come from the same family, yet are not the same. Just like siblings they support, elevate and complete each other. I think there is no innovation/ forward-looking ideas without creative thinking, and vice versa creative work involves innovate thinking in so many ways.

3. Why do companies need clarity and creativity?

A common misconception is that clarity and creativity are opposites. I do not subscribe to that school of thought. Any project needs an element of clarity because clarity is the foundation of good work. Clarity builds respect, trust and team spirit. And creativity thrives in this environment.

4. You have 30 minutes of free time. What do you do with it?

I read, write some poetry or go for a walk—or, why not, get an Aperol Spritz with a friend.

5. What is one risky and bold goal in life you have? Or, if you could dedicate your life to solving one problem, what would it be?

I would like to publish a book of my poems (yes, that feels pretty bold to me!).

6. Explain your creative process

My creative process is generally very linear: a first, fundamental step for me is "thinking." I generally spend quite some time "up in my head" thinking and in silence. This is paramount for me to establish some clarity among my thoughts. Once I have a good foundation of ideas I dive into some research, and then like to share my ideas with someone and brainstorm together. The following steps are much faster: some experimenting, many adjustments and more exploring!

7. What is the best advice that you have been given?

(This advice was given to me in Italian, therefore might not sound as good in English) "Courageous people are not fear-less, they just don't let fear get in the way of they want to achieve." This taught me not be intimidated by fear—it will always be 'the journey' with me. It may be riding shotgun, but is not the driver: I am.

8. What is your definition of creativity?

The most powerful drug on earth: it brings growth, promotes meaningful connections, leads to solutions and colors so much of the world around us. It is everywhere and it is a gift.

9. What 10 songs are on your favorite playlist right now?

Days Like This – Van Morrison Beyond — Leon Bridges That Don't Impress Me Much — Haim Shut Up and Dance — Walk The Moon Marmellata #25 — Cesare Cremonini Ragazzini per strada – Jovanotti Water — Beyoncé, Pharrell Williams, Salatiel L'Isola che non c'è — Edoardo Bennato Per Te — Jovanotti Madame George — Van Morrison

10. How do you want people to remember you?

My interest in stories. (Does that make sense?)

Have you been convicted of a crime and/or a felony? If so, what was the offense? State the city, country, and date.

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You should select me because

I think I would be a good applicant because I am passionate about creative thinking and meaningful ideas. Above all else, I am curious and love being wrong (hence learning from others and growing).

Why are you interested in this opportunity?

What are you looking to gain from an opportunity like this?

What would be your goals after completing this engagement?

4. How did you hear about wgi?

Share an example of a time you were most motivated and a time you were most demotivated.

In your opinion, what creates a great culture at a company?

What brands and companies do you admire and why?

What do you do to stay sharp and improve your craft?

What’s your favorite quote?

10. If you could solve one problem in the world what would it be?

Bio

Enrica Barberis was born in Torino, Italy, into a family of engineers. After moving ten times across three continents, she attended university in Rome, where she earned a degree in communications with a concentration in journalism and creative writing. In 2018 she studied publishing at Columbia University in New York and then moved to Cambridge in the UK to get her master's in creative communication and graphic design. After working as a freelance translator for a big Italian publishing house and taking time off to travel in Argentina, she is now working in a digital advertising agency in Milan as a copywriter. Her guilty pleasure is art, poetry and graphic design, which she integrates in her magazine, Pocket Zine, which she founded in April 2020 amidst the pandemic.

You should pick me becuase

I think I would be a good applicant because I am passionate about creative thinking and meaningful ideas. Above all else, I am curious and love being wrong (hence learning from others and growing).

Why are you interested in this opportunity?

What are you looking to gain from an opportunity like this?

What would be your goals after completing this engagement?

4. How did you hear about wgi?

Share an example of a time you were most motivated and a time you were most demotivated.

In your opinion, what creates a great culture at a company?

What brands and companies do you admire and why?

What do you do to stay sharp and improve your craft?

What’s your favorite quote?

10. If you could solve one problem in the world what would it be?

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