Douglas

Creative Copywriter
London
$ 50.00
/ hour
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Bio

It was my interest in how creativity can be used to do good in the world that made me choose to study Creative Advertising at uni. While at uni I was lucky enough to win a yellow New Blood pencil, this was a great intro into the real world of advertising, being around real industry people at the D&AD was a great learning experience! Since graduating I've done internships and placements at a wide range of agencies, gaining more and more experience in the real world. I'd love to see what this industry is like around the world. I'm a Creative Copywriter, with an emphasis on 'Creative'. I think ideas first and then use design and copy to bring these thoughts to life. I really want to produce work that people seek out and want to engage with. My next goal in my career is to produce a piece of work that a someone I know likes so much they share it with me as something cool they've seen without knowing I made it!

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Work Experience
DRUM OMG
Junior Creative Copywriter
Nov 2019 - May 2020
London
Critical Mass
Copywriter Intern
June - Sept 2019
London
Sense London
Creative Placement
Nov 2019 - May 2020
London
University

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Skills

-D&AD Yellow New Blood Pencil -Took part in Havas Doorway, an exclusive open day event held in HKX by British Arrows-Can pull a pint and tell is a group of people will make a nuisance (I've worked in a pub)

Featured work
Tell us why you're the best applicant in under 50 words

I'm hungry. I'm passionate. I'm a go-getter. I'm every buzz word in the book when it comes to the creative industry!

Give us your bio in under 500 words

It was my interest in how creativity can be used to do good in the world that made me choose to study Creative Advertising at uni. While at uni I was lucky enough to win a yellow New Blood pencil, this was a great intro into the real world of advertising, being around real industry people at the D&AD was a great learning experience! Since graduating I've done internships and placements at a wide range of agencies, gaining more and more experience in the real world. I'd love to see what this industry is like around the world. I'm a Creative Copywriter, with an emphasis on 'Creative'. I think ideas first and then use design and copy to bring these thoughts to life. I really want to produce work that people seek out and want to engage with. My next goal in my career is to produce a piece of work that a someone I know likes so much they share it with me as something cool they've seen without knowing I made it!

1. What's the most courageous thing you've ever done?

Move to one of the most expensive cities in the world without a job. Before I even properly graduated from uni I was living and job hunting in London. I paid my deposit and first few months' rent with what I'd saved from my student loan. I moved with one suitcase and my fingers crossed that I'd find a job in the industry. I was very lucky that I was able to find internships and part-time work to keep me ticking over.

2. How are creativity and innovation related?

Creativity comes from (in my mind) combing two, seemingly unrelated things to make something new. The link is usually pretty hard to see when looking at the final outcome. Creativity often gets mistaken for innovation, but (again in my mind) innovation is more about a clearer path from the old to the new. Leaps forward. Evolutions of a thing. The outcome of both is new, never before seen stuff. But innovation has a much clearer history, whereas creativity looks like it's been plucked out of thin air.

3. Why do companies need clarity and creativity?

They need clarity so people know what they're about, and know whether or not they want to get behind and support that company. They need creativity so they can grab attention, and never be seen to just be doing the same old stuff everyone else is doing.

4. You have 30 minutes of free time. What do you do with it?

I'd take a train ride. As well as just quite enjoying public transport networks around the world, I love to people watch. And I find sitting on a train, watching people go about their days, you see some of the most interesting bits of life.

5. What is one risky and bold goal in life you have? Or, if you could dedicate your life to solving one problem, what would it be?

The boldest goal I have is to never (properly) stop working. I have ambitions to start up my own agency, so I can do work I want to do, for brands I relate to. I'd love to be an 80-year-old ECD who still pops by the office from time to time to see what amazing things my team are working on. Also in this hypothetical semi-retirement I want to run a proper traditional British pub. Ideally with a few small rooms for guests. I was able to earn enough money to keep me going after graduation by working in a pub like this, and although it was tough work it was very fulfilling.

6. Explain your creative process

Get brief. Initial ideas. Was that one already done? Google for 15 mins. Yep. It was. But this thought is different? No. Scrap it. How about that other idea? Could work. Let's leave it on a post-it for now. Any more? Mind Blank. Research. "Research". Go off on a tangent about bananas. Did you know they're a herb? AND a berry?! Wow. Where was I? Lost. Wait a minute. Is there something in... No. Or is there... NO. Ah. Oh! Remember that tangent from last month? The one about that thing? YES! That's it! It all makes sense now!

7. What is the best advice that you have been given?

"Do it for you, not anyone else". Given to me by my driving instructor, is the best piece of advice I've been given. To be honest when she said this gem she was trying to help me pass my test. I was too in my own head thinking about what the examiner was thinking and this had caused me to fail the previous time. This advice, to just forget what others think (for a little bit) and only focus on my thoughts in that time is what helped me pass my test. It's also a piece of advice I've taken forward into everyday life. From time to time it really helps to take a step back and forget what others think, to stop judging myself and my work on what I think others might say.

8. What is your definition of creativity?

Creativity is problem solving. Everything from digging deep to find the real key issue, pulling from multiple references, building up those references for future use, and smashing thoughts together again and again until what you have left works.

9. What 10 songs are on your favorite playlist right now?

1- Otis Redding - (Sittin' On) The Dock Of The Bay - Really nice chill song, reminds me of my Grandpa 2- Laurie Anderson - O Superman - I heard it on the radio once and was hooked 3- Electric Light Orchestra - Mr. Blue Sky - A nice upbeat tune 4- Arctic Monkeys - Baby I'm Yours - Such a good cover of such a good song, a B-side so not many people have heard it 5- Marvin Gaye - I Heard It Through The Grapevine - another nice chill song 6- Peter Gabriel - The Book of Love - very emotional, I always imagine my life is a movie when I hear this 7- Regina Spektor - Better - great sound, reminds me of my sister, and one of my favourite scenes in one of my favourite shows 8- David Bowie - Space Oddity - It was hard picking just one Bowie song, but this is probably my favourite, thanks to its use in The Secret Life of Walter Mitty 9- The Human League - Don't You Want Me - In the first few months of mine and my girlfriend's relationship this song seemed to be everywhere 10- Tim Minchin - White Wine In The Sun - I had to pick a Tim Minchin song, and this one is so lovely, a bit of a change from some of his humorous stuff, a very nice Christmas song!

10. How do you want people to remember you?

In a work situation, I'd like people to be a little jealous. I want to be remembered as the guy who had that "I wish I thought of that" idea. In a less formal situation, I'd like people to be a little jealous. I want to be remembered as the guy who was "a silent type, but surprisingly witty".

Have you been convicted of a crime and/or a felony? If so, what was the offense? State the city, country, and date.

Heading

You should select me because

I'm hungry. I'm passionate. I'm a go-getter. I'm every buzz word in the book when it comes to the creative industry!

Why are you interested in this opportunity?

What are you looking to gain from an opportunity like this?

What would be your goals after completing this engagement?

4. How did you hear about wgi?

Share an example of a time you were most motivated and a time you were most demotivated.

In your opinion, what creates a great culture at a company?

What brands and companies do you admire and why?

What do you do to stay sharp and improve your craft?

What’s your favorite quote?

10. If you could solve one problem in the world what would it be?

Bio

It was my interest in how creativity can be used to do good in the world that made me choose to study Creative Advertising at uni. While at uni I was lucky enough to win a yellow New Blood pencil, this was a great intro into the real world of advertising, being around real industry people at the D&AD was a great learning experience! Since graduating I've done internships and placements at a wide range of agencies, gaining more and more experience in the real world. I'd love to see what this industry is like around the world. I'm a Creative Copywriter, with an emphasis on 'Creative'. I think ideas first and then use design and copy to bring these thoughts to life. I really want to produce work that people seek out and want to engage with. My next goal in my career is to produce a piece of work that a someone I know likes so much they share it with me as something cool they've seen without knowing I made it!

You should pick me becuase

I'm hungry. I'm passionate. I'm a go-getter. I'm every buzz word in the book when it comes to the creative industry!

Why are you interested in this opportunity?

What are you looking to gain from an opportunity like this?

What would be your goals after completing this engagement?

4. How did you hear about wgi?

Share an example of a time you were most motivated and a time you were most demotivated.

In your opinion, what creates a great culture at a company?

What brands and companies do you admire and why?

What do you do to stay sharp and improve your craft?

What’s your favorite quote?

10. If you could solve one problem in the world what would it be?

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