Amanda

Brand and Graphic Designer
Chicago
$ 105.00
/ hour
Portfolio
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Bio

A multidisciplinary designer who enjoys telling stories through visuals, identities and graphics. My background in Industrial Design provided me with a very systematic and process driven focus when being creative and I transfer those processes and connections to my graphic design work. I am someone who functions best with a defined goal and lots of freedom to explore. The challenge of creating something new and engaging that challenges perception of the product is what excites me.

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Work Experience
Armstrong White / Marks
3d Visualization Designer
06/2019
Chicago
Brunswick i-Jet Lab
Industrial Design Intern
05/2018 - 05/2019
Champaign, IL
06/2019
Chicago
University

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Skills

Cantonese (spoken), photography, watercolor painting, model making, illustration

Featured work
You should pick me becuase

I bring transferable skills and process driven design methods from industrial design with an eye for product photography and presentation. I am also eager to challenge myself to be shamelessly creative and surround myself with talented designers to learn from.

Why are you interested in this opportunity?

What are you looking to gain from an opportunity like this?

What would be your goals after completing this engagement?

4. How did you hear about wgi?

Share an example of a time you were most motivated and a time you were most demotivated.

In your opinion, what creates a great culture at a company?

What brands and companies do you admire and why?

What do you do to stay sharp and improve your craft?

What’s your favorite quote?

10. If you could solve one problem in the world what would it be?

You should select me because

I bring transferable skills and process driven design methods from industrial design with an eye for product photography and presentation. I am also eager to challenge myself to be shamelessly creative and surround myself with talented designers to learn from.

Why are you interested in this opportunity?

What are you looking to gain from an opportunity like this?

What would be your goals after completing this engagement?

4. How did you hear about wgi?

Share an example of a time you were most motivated and a time you were most demotivated.

In your opinion, what creates a great culture at a company?

What brands and companies do you admire and why?

What do you do to stay sharp and improve your craft?

What’s your favorite quote?

10. If you could solve one problem in the world what would it be?

What's the most courageous thing you've ever done?

Every year seniors apply to represent our university at a regional competition where other seniors from other universities come to compete for the region’s title. This was important, especially for me, since it would give access to a large network of professionals, improve the likelihood of getting a job and validation from fellow creatives. I went every year to watch the seniors present their work in front of a panel of professional judges, professors and other design students. The finalists always had the most polished, refined, and professional looking portfolios around so I made sure to take notes and understand how I can get to this level. Throughout my undergrad, I gave myself small challenges to improve my work. I challenged myself to improve my sketching, so I started an Instagram dedicated to improving my sketching. Next, I challenged myself to speak about my design work to other students and learning how to take feedback. Then I challenged myself to make beautiful visuals that documented the process from ideation to final product comprehensively. I learned to use design principles, learned how to use the grid system, and studied professional work that I loved. I ended up with a large collection of portfolio books, large-scale posters, and digital files for this challenge. When the time came, I submitted my portfolio for the contest and was selected as a finalist! I was so excited! I spent a few nights fixing up my presentation and practiced with friends. On the day of, I got through my presentation as practiced and just felt relieved it was over. There was in total six of us, but I was up against stiff competition. I ended up being part of the bottom three. I lost so badly! This was something that meant so much to me and I thought I had prepared so well for; I felt so heartbroken. I felt like the biggest failure and it ended up making me fearful of being creative. I spent months doing safe and predictable work especially as school winded down. I mostly borrowing ideas from existing trends and made things that pleased others. I spent months being ashamed to show the small amount of work I did do on my Instagram. I kept all the ideas and drafts of work I wanted to do private and was so afraid of the embarrassment of showing it to people and for it to not be good. The courageous thing I did was learning to be shameless. This feeling came from spending time away from doing design. I surrounded myself with creatives and kept on studying things I found cool. They came in the shape of books, in fanart, in painting and watercolors. I spent months relearning how to use software and using different design principles and learning from other creatives on the internet. It stopped being scary when I realized that design is a process and that I am constantly growing as I create. It’s scary to present my ideas but shifting my mindset to seeing feedback as ways to improve and not failures was a big thing for me to learn. I lost that competition but that doesn’t mean I can’t keep creating.

How are creativity and innovation related?

The concept of utilizing what exists and making something new is what is the defining element for both words. Creativity and innovation are constantly shift our perception of what else can be done. Being creative can mean taking existing things such as color and shape and uniting it to create variety of looks. Innovation can mean looking at utilitarian object, like a piece of wood and shaping it down to a spoon. The function of wood changed from using it to feed fire to using it to hold food.

Why do companies need clarity and creativity?

No company should ever rely on doing the same thing. Clarity ensures that everyone understands the goals while creativity is the butter. Creativity is not limited to just design or visuals, but also creativity in services, advertisements, etc. Companies are constantly changing and evolving as fast as people shift.

You have 30 minutes of free time. What do you do with it?

I am the type of person who cannot start a task when I am anticipating something so it will be spent organizing my day. This helps me mentally prepare and understand what will be expected of me in the future.

What is one risky and bold goal in life you have? Or, if you could dedicate your life to solving one problem, what would it be?

I’m the type who loves predictability but my bold goal in life is to live abroad in multiple countries and country hope all while working remotely. I want to surround myself in an environment that stimulates my brain and help me be unapologetically creative as I absorb every unexpected thing that comes my way.

Explain your creative process

I always start with a brief; something concrete to define the rest of the work. I write down a big question that I will answer with my work and from there I sketch and pull inspiration from the internet. I simultaneously think about direction and I move onto digitalizing everything and making more concrete choices. The final sprint is moving the digitalized elements into mockups and presentation ready graphics and deliverables. I am not afraid to go back and change choices.

What is the best advice that you have been given?

"Work smart, not hard." Curtesy of my professor from undergrad, he wanted us to learn how to prioritize and to value our time. Spending lots of time on something does not equate to quality.

What is your definition of creativity?

Creativity means challenging the previous notion of something. It means creating work that can show someone a new way of looking at something. I love the concept of the unexpected and to be creative is to challenge the expected.

What 10 songs are on your favorite playlist right now?

New Romantics – Taylor Swift, Youngblood – 5SOS, Homemade Dynamite -- Lorde, The Baddest – K/DA, If I Ain’t Got You – Dan Talevski, gold rush – Taylor Swift, Lion – (G)I-DLE, cowboy like me – Taylor Swift, Twenty Something – Nightly, Be Kind – Marshmello & Halsey

How do you want people to remember you?

Approachable! I hope that people will leave knowing that they can always talk to me. I know the feeling of being overwhelmed in a room full of strangers and feeling inadequate about myself, especially in a professional setting when I haven’t accomplished as much as my peers. I hope they see a friend who at minimum, make them feel less alone in a room.

Have you been convicted of a crime and/or a felony? If so, what was the offense? State the city, country, and date.

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