Alexander

Strategist
Toronto, ON
$ 100
/ hour
Portfolio
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Bio

Alex enquires often about the blend of offline and online communities, leading to work across sectors that indulge in the vices of the contemporary crowd (entertainment, cannabis, and alcohol).

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Work Experience
Ace Hill Beer & Ace Valley Cannabis
Creative Lead
April 2019-Present
Toronto, ON
Alco
Brand Strategist / Art Director
April 2018-Present
Toronto / NYC
April 2019-Present
Toronto, ON
University

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Skills

Recipient of the HXOUSE "No More Dreams" Scholarship.

Featured work
Tell us why you're the best applicant in under 50 words

I'm motivated by bad design and advertisement; that's why I'm good at it.

Give us your bio in under 500 words

Alex enquires often about the blend of offline and online communities, leading to work across sectors that indulge in the vices of the contemporary crowd (entertainment, cannabis, and alcohol).

1. What's the most courageous thing you've ever done?

To own my mistakes. We’re often told to present yourself as the most polished version as possible. This sets an unrealistic pressure that kills budding ideas. Sometimes being the leading member, to own my mistakes takes courage and humility and this shows courage in the heat of it all.

2. How are creativity and innovation related?

Both informs one another to create a tension that forces one to evolve from each other. Creativity allows the mind to wonder while innovation ground the ideas in society and culture. You can't have one without the other; they're a mutual relationship.

3. Why do companies need clarity and creativity?

Creativity is the starting point of all projects. Companies who're seeking to transcend decades must understand creativity is integral for meaningful work. Environments and systems that downplay the active role of creativity risk regimented assumptions. While clarity brings creativity into focus. Clarity is needed to draw the right context for creativity to be received. Among us today, the creative class are becoming aware of this balance.

4. You have 30 minutes of free time. What do you do with it?

I'd like to run. This helps me remove myself from message clutter to focus on the thoughts I've been to busy to pay attention to. More than ever, the need to shift from one physical environment to the next is prioritized.

5. What is one risky and bold goal in life you have? Or, if you could dedicate your life to solving one problem, what would it be?

Our education system is broken. The tools of creative trades have been democratized and so we're turning to schools to provide the social aspects of learning yet, they fail to reevaluate the structure of programs. The problem is the that they fail to adapt to real-time industry practices.

6. Explain your creative process

My practice is centred around myths and communities. I tend to listen in on assumptions and biases raised in these circles and explore the implications on a social and cultural level. My goal is to find the unique POV through the lens of youth culture. I can synthesize these findings into briefings and commercial creative work.

7. What is the best advice that you have been given?

We're all born into a script. If we were to except a script that we were all born into, we would accept destruction.

8. What is your definition of creativity?

A uniqueness combining your experiences and craft into a POV distinct to you.

9. What 10 songs are on your favorite playlist right now?

https://open.spotify.com/playlist/5i9SumVHgSkuFseO4gioEk?si=jaZoMTRBR7idOuiMZXyNbA

10. How do you want people to remember you?

Alex is articulate, intentional, and uplifting. He sees the potential in those around him and does whatever he can do to enable budding talents to become their greatest potential.

Have you been convicted of a crime and/or a felony? If so, what was the offense? State the city, country, and date.

Heading

You should select me because

I'm motivated by bad design and advertisement; that's why I'm good at it.

Why are you interested in this opportunity?

What are you looking to gain from an opportunity like this?

What would be your goals after completing this engagement?

4. How did you hear about wgi?

Share an example of a time you were most motivated and a time you were most demotivated.

In your opinion, what creates a great culture at a company?

What brands and companies do you admire and why?

What do you do to stay sharp and improve your craft?

What’s your favorite quote?

10. If you could solve one problem in the world what would it be?

Bio

Alex enquires often about the blend of offline and online communities, leading to work across sectors that indulge in the vices of the contemporary crowd (entertainment, cannabis, and alcohol).

You should pick me becuase

I'm motivated by bad design and advertisement; that's why I'm good at it.

Why are you interested in this opportunity?

What are you looking to gain from an opportunity like this?

What would be your goals after completing this engagement?

4. How did you hear about wgi?

Share an example of a time you were most motivated and a time you were most demotivated.

In your opinion, what creates a great culture at a company?

What brands and companies do you admire and why?

What do you do to stay sharp and improve your craft?

What’s your favorite quote?

10. If you could solve one problem in the world what would it be?

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