Bio

I'm Alexander, a 23 year old designer living in London. During and since graduating from Graphic Branding & Identity at the London College of Communication last year I have acquired extensive experience in branding, advertising & consultancy; delivering print, digital and all the bits between to the highest of standards. I'm naturally curious about our planet, the people in it and the future it holds, I also make really good mac & cheese...

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Work Experience
forpeople
Graphic & Digital Intern
September 2019 - August 2020
London
Me&dave
Junior Graphic Designer
September 2020 to Present
London
Rufus Leonard
Design Intern
September 2019 - August 2020
London
University

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Skills

Languages:English, a little french & Dutch. Certificates: Diploma in Professional Studies certificate (UAL)

Featured work
You should pick me becuase

I have a unique ability to be able to approach a problem/brief/decision with a holistic mindset, I'm constantly evaluating on the end product's look, feel and functionality . Along with my ambition and enthusiasm that is fueled by the jobs I do and lessons I am taught as a designer.

Why are you interested in this opportunity?

What are you looking to gain from an opportunity like this?

What would be your goals after completing this engagement?

4. How did you hear about wgi?

Share an example of a time you were most motivated and a time you were most demotivated.

In your opinion, what creates a great culture at a company?

What brands and companies do you admire and why?

What do you do to stay sharp and improve your craft?

What’s your favorite quote?

10. If you could solve one problem in the world what would it be?

You should select me because

I have a unique ability to be able to approach a problem/brief/decision with a holistic mindset, I'm constantly evaluating on the end product's look, feel and functionality . Along with my ambition and enthusiasm that is fueled by the jobs I do and lessons I am taught as a designer.

Why are you interested in this opportunity?

What are you looking to gain from an opportunity like this?

What would be your goals after completing this engagement?

4. How did you hear about wgi?

Share an example of a time you were most motivated and a time you were most demotivated.

In your opinion, what creates a great culture at a company?

What brands and companies do you admire and why?

What do you do to stay sharp and improve your craft?

What’s your favorite quote?

10. If you could solve one problem in the world what would it be?

What's the most courageous thing you've ever done?

I was about 10 years old. One weekend I went swimming with a friend from school. In the car on the way there we were having a conversation about the diving boards that were in the pool, my friends mum said my friend jumped off the second highest diving board last week and she was so proud...so like any adolescent that feels like they need to protect their ego I declared to them both that 'I go diving all the time and have jumped off boards double the size of the biggest one at the swimming pool, sometimes throw in a flip while i'm falling to spice things up a bit'. So we get to the swimming pool, and go straight to the diving boards. I stand at the bottom of the steps, as my friend walks up to the edge of the second tallest diving board, slightly hesitates then runs, jumps and hits the water bum first, as he emerged he shouts 'ouch my bum!' ... nice. I started to climb the steps to the top diving board, as I'm climbing the realisation kicked in, I had lived a lie up to that point...but I had gone too far with it, I couldn't go back down now. I had to keep climbing. I got to the top, and looked down to the water below, my legs nearly gave way at the sight of the shear altitude. I was ready to wimp out, I started to walk back to the steps and confess my lie to my friend and his mum. I had never lied like this before, and I wasn't ready to deal with the consequences. But at that moment, I looked at the water below and thought to myself, I either go now, or never... It was like an intense scene in a movie where some inspirational focus music starts to play and everyone in the pool was moving in slow motion. And just like that, without hesitation, I just ran towards the edge, and jumped head first off the top diving board, arms above my head. As I fell towards the water time went slowly, and I had a brief moment of realisation that I can literally do anything, in my head I was basically superman. I hit the water and made a splash, rose to the surface, swam to the side and climbed out. Legit felt like James Bond that scene in Casino Royale where he walks out of the sea or something. I then spent the afternoon repeatedly diving and even managed to talk my friend to have a go. I know It's not an amazing story compared to others you may receive, but that dive was the first time I learnt what it felt like to be truly courageous, defying my doubts and use instinct to dive into the unknown. To this day, when I find myself in a situation that requires courage, I think back to that moment when I dived into the pool from the top diving board, and I take that mindset I had in that moment, and go for it. On another hand, that experience also taught me that lying about your diving skills is one of the least courageous acts one can do in the first place, it's much easier to tell the truth so you don't get yourself into those situations; start on the smallest board and work your way up.

How are creativity and innovation related?

Both require insight and ideas to produce something new or solve a problem which needs solving.

Why do companies need clarity and creativity?

To communicate and connect with people in the most human, relatable and affective way possible.

You have 30 minutes of free time. What do you do with it?

go on a bike ride, there is no better feeling than riding a bike for the sake of riding a bike.

What is one risky and bold goal in life you have? Or, if you could dedicate your life to solving one problem, what would it be?

Always wanted to start my own thing, whether it's a studio or a product... I just don't know what it may be yet! In terms of solving one problem, I'd like to try and help people's mental health. it's a growing problem... especially for the younger generation at the moment with everything going on in the world and them growing up with a super computer next to their pillows since a very young age.

Explain your creative process

Absorb, create, progress. 1. Absorb the brief, take in everything, ask questions and try my best to see it from as many different perspectives as possible. Really try to absorb the overall feeling of the end product. 2. Create, take strides into the unknown, experiment, push the limits. Explore the creative possibilities until all aspects are exhausted and the final product is the best it can be. 3. Progress, look to others for advice and opinions to make the design better. Take into account lessons learnt along the way and look towards the future, taking into account the lessons you may have learnt from the process.

What is the best advice that you have been given?

Assumption is the mother of all fuckups - Alan Dye

What is your definition of creativity?

To cease an opportunity with an insight into something new

What 10 songs are on your favorite playlist right now?

Pink Sorbet - Piig Piig Riot - Childish Gambino Sultans Of Swing - Dire Straits Reflecting - Skepta Blue Lights - Jorja Smith Check the meaning - Richard Ashcroft Studio - Schoolboy Q Gains - Bonobo Has it come to this - The Streets TRACK UNO - Kaytranada

How do you want people to remember you?

A genuine guy who didn't make me feel awkward

Have you been convicted of a crime and/or a felony? If so, what was the offense? State the city, country, and date.

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