Tell us why you're the best applicant in under 50 words
Coming across the array of mentors within this opportunity, gives me reason to believe that my learning would be immense and contribution of value.
And for a fact that I’m going to learn, apply and assess the skills I’ve picked up in the four years of college, seems like more of another learning curve arc than just being a mere opportunity.
Give us your bio in under 500 words
Hello, I’m Zai Thakoor, a Visual Designer from Mumbai, India.
Having worked with a few design studios over the four years of my design education at MIT Institute of Design, Pune, I have been engaged with creating identity systems for digital brands and platforms, as well as packaging and research-based projects. These have helped me strike that balance between solutions that can be responsible for change and those that just look good. While combining conceptual and strategic approaches into progressive models of visual communication, it is the cultures around that have inspired me.
1. What's the most courageous thing you've ever done?
Presented a research paper about ‘comic sans’ for one of my courses in front of the entire design department. I passed
2. How are creativity and innovation related?
Being creative is the best segue into being innovative
3. Why do companies need clarity and creativity?
Clarity and Creativity are the tools that help differentiate your product from the rest Because of the changing times, products initially targeted to an older audience now wants to tap into the younger folk for the sole purpose of increasing sales. The shift and the positioning is very drastic that let their older users question their intent. Its great to see companies make this change, but having some clarity in terms of how we can creatively make this transition is something every company needs.
4. You have 30 minutes of free time. What do you do with it?
I would window shop for fonts and make an entire playlist for it. I’m also on a constant lookout for nit bits of paper or any flat material that could be a part of my collages.
5. What is one risky and bold goal in life you have? Or, if you could dedicate your life to solving one problem, what would it be?
I’m not sure what this could be termed under, but I really want to bring in changes to the ambiguous drug laws of India. We have a law that makes provisions for the care, attention and legal right of addicts but there is no system in place that that fundamentally defines what an addiction is, and how it can successfully treat addicts. Furthermore, this act has not been able to differentiate between a recreational drug user and an addict. Resulting in; a recent actor’s suicide was blamed on the fact that he used to smoke weed. Its really a far fetched goal, but hopefully someday.
6. Explain your creative process
My processes have been quite flexible depending on the kind of projects. But the general steps would involve, Research. A minimum hour long listening session with the client + a question answer round about the scope of work, micro/macro problems, target audiences etc, anything that helps with the best insights.
Usually for branding projects, I tend up write up a 150 to 200 word narrative about the product/ service as a third person addressing it for the first time. This helps me get more definitive about how people could perceive this in the real world.
Then it comes down to concept ideation and rough sketches + back and fourth client sessions. Multiple directions, Multiple iterations that will eventually link up to a common point merging 2 older ideas.
7. What is the best advice that you have been given?
First day of design school, a professor walks in and tells us ‘assumption is the mother of all f ups’. Abided by it through the four years of college only to find out it was from the movie ‘Under Siege 2’
8. What is your definition of creativity?
Creativity is that subconscious tool that gets you to perceive things differently. Its that side of you that always has the third opinion
9. What 10 songs are on your favorite playlist right now?
Hell of a Life - Kanye West
Empire Ants - Gorillaz
141 Rum- JID
Kickapoo - Tenacious D
Brown Baby - Billy Paul
Class-Sikh Maut, Vol.2 : Seedhe Maut, Prabh Deep
Reachin’ too much - Anderson Paak
Sa Ni Dha Pa - Colonial Cousins
Parfum Thérémine - L’Impérateice
St. Tropez - J.Cole
Six Degrees - BADBADNOTGOOD
Friendzone - Thundercat
10. How do you want people to remember you?
Remember as the one who designed someone's choice
Passport is valid for next 12 months
Which country issued your passport?
Have you been convicted of a crime and/or a felony? If so, what was the offense? State the city, country, and date.