Yuan Zhu

Emerging Visual Designer and Art Director
London, United Kingdom / Shanghai, China
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Bio

Hello! My name is Yuan, currently a Design For Art Direction student at London College of Communication. I survived from the pandemic so I am looking for a job now. My specialities cover graphic design, art direction for shooting, set design, responsive web design, and video editing. Apart from those skills, conceptualising and visualising ideas are crucial in my creative process. I am not afraid of making efforts to do researches and self-learning new skills for projects, as long as it could deliver the ideal outcome.

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Work Experience
Work Experience
Work Experience
University
London Collge of Communication, University of the Arts London.
Skills
Apart from the specialities mentioned before, I also do HTML/CSS coding, and have some branding assistant experiences. I speak both English and Chinese. My works were featured in Vogue, Sickymag, and Yokomag.
Featured work
Tell us why you're the best applicant in under 50 words

I left this question till I finished the whole questionnaire. I guess probably lots of people would give up already while seeing the amount of the questions, but I am a constructive person that not afraid of making efforts as long as I could deliver the ideal result.

Give us your bio in under 500 words

Hello! My name is Yuan, currently a Design For Art Direction student at London College of Communication. I survived from the pandemic so I am looking for a job now. My specialities cover graphic design, art direction for shooting, set design, responsive web design, and video editing. Apart from those skills, conceptualising and visualising ideas are crucial in my creative process. I am not afraid of making efforts to do researches and self-learning new skills for projects, as long as it could deliver the ideal outcome.

1. What's the most courageous thing you've ever done?

I would say insisting self-quarantine in this year, and it has been nine months already. It is a huge challenge for me to make up different excuses not to be out. I keep using this time to do some self-learnings from HTML/CSS coding to sewing.

2. How are creativity and innovation related?

I think Creativity and Innovation are reciprocal to each other in a sense that, creativity stimulates new possibilities, and in this process, it requires innovation. In physics, there is The First Principle, which indicates thinker should search for the essence of existences. Then rethink the approach to new possibilities. I see it as Innovation. That says creativity encourages thinking. Thinking leads to innovation. Innovation is more like a methodology for Creativity.

3. Why do companies need clarity and creativity?

Clarity - For clients and customers, clarity from a company means a clear image of what the company is doing, what is the principle/aim/goal of the company. It gives a clear message to receivers to know if it is related to themselves in terms of service/culture/community/content and so on. For employees, clarity is playing a role in making employees be part of the team and get involved better if the value from the company is related to the employees. Creativity helps the company improve and stands out from all the other competitors.

4. You have 30 minutes of free time. What do you do with it?

I will see what will happen next and start to do some planning for it.

5. What is one risky and bold goal in life you have? Or, if you could dedicate your life to solving one problem, what would it be?

I am still seeking for it. So far the answer should be keep seeking for the ‘proposition of my life’.

6. Explain your creative process

I enjoy having the most old-school creative process, which is starting from basic research, especially from first-hand information rather than pinterest. Then keep pushing and experimenting, going back to do some critical reflections until the work is visualising the concept. And trying to convince myself there is always a deadline in each project. Do not feeling grumpy if I couldn't deliver the best of it, probably in the future while I am doing other projects. I will found something that could improve the previous project.

7. What is the best advice that you have been given?

Be nice to everyone and never underestimate anyone. You could learn things from any of them.

8. What is your definition of creativity?

Writing a flippable dictionary that belongs to oneself

9. What 10 songs are on your favorite playlist right now?

Pacific 202 - 808 State Dancer - Plaid Lament - Pat Martino Don't You Know - Jan Hammer Kuj Yato - Clap!Clap! Avril 14th - Aphex Twin Suddenly - Weyes Blood One More Time - The Cure Dance PM - Hiroshi Yoshimura Tomorrow's Gone - Charlie Megira

10. How do you want people to remember you?

An 'empathetic' person, being empathetic for human, for society, for what will happen in the future. After all, empathy is important for even doing design.

Passport is valid for next 12 months

Yes

Which country issued your passport?

China

Have you been convicted of a crime and/or a felony? If so, what was the offense? State the city, country, and date.

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