Xinran Peng

Multi-disciplinary Designer
New York
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Bio

Xinran Peng is a multi-disciplinary designer based in New York City. Her works cover a wide spectrum, from branding, animation, to type design and UI/UX. She graduated from the School of Visual Arts with honors and received Silas H. Rhodes Merit Scholarship and multiple term honors in the past. She is also a part of the Wix Playground Academy, exclusively selected as one of 48 participants out of 1,000+ candidates.

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Work Experience
Work Experience
Wix
2020/06/01 – 2020/09/01
New York (Remote)
Design Intern
PSFK
2019/06/01 – 2019/08/30
New York
Design Intern
NONE Studio
2020/10/12 – Current
New York & Shanghai (Remote)
Freelance Designer
Work Experience
University
School of Visual Arts
Skills
I graduated from the School of Visual Arts with honors and received Silas H. Rhodes Merit Scholarship (highest scholarship for four years) and multiple term honors (top 5%) in the past. I'm currently enrolled in Type@Cooper Extended Program, and will receive a type design certificate by the end of the study.
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Tell us why you're the best applicant in under 50 words

I am versatile, an active problem-solver and a team player. I love challenges and learning new things. I'm resourceful and work fast under pressure, once put together a 100-page presentation in two days.

Give us your bio in under 500 words

Xinran Peng is a multi-disciplinary designer based in New York City. Her works cover a wide spectrum, from branding, animation, to type design and UI/UX. She graduated from the School of Visual Arts with honors and received Silas H. Rhodes Merit Scholarship and multiple term honors in the past. She is also a part of the Wix Playground Academy, exclusively selected as one of 48 participants out of 1,000+ candidates.

1. What's the most courageous thing you've ever done?

Decided to study art and design abroad. I grew up in a normal household in mainland China, and luckily I have very supportive and loving parents who were willing to send out their only daughter to a different city in China at the age of 15, and supported her decision to study design in college. Being away from my parents is especially hard during the pandemic, but I believe I'm doing the right thing staying in the US to continue my study of type design.

2. How are creativity and innovation related?

I think sometimes they are very similar things. Innovation is usually what other people outside of the design process observe, and creativity is the cause of the innovation. Usually the creatives need to put in tones of work to make something "innovative" to others' eyes.

3. Why do companies need clarity and creativity?

Because customers know the differences. Details are what set the companies apart. Often time the amount of effort the companies are willing to put on the storytelling and creativity is correlated with the how much they value themselves.

4. You have 30 minutes of free time. What do you do with it?

Drawing and sketching type while listening to cello. Sometimes I spend hours or even the whole day just doing lettering on my iPad. Best days.

5. What is one risky and bold goal in life you have? Or, if you could dedicate your life to solving one problem, what would it be?

I wanna redesign the logos for the luxury brands that all have the bland and ugly san serif logos now. I'll be very well paid.

6. Explain your creative process

Break things down. Put them back together. Break them down again. Put them back together differently. Eat some (many) desserts and doubt myself. Repeat the process until the due date.

7. What is the best advice that you have been given?

Always think about what have I learnt from the project / during the process. It keeps me motivated to learn something new and always challenge myself. Also, don't look when you through away food you left in the fridge over a month.

8. What is your definition of creativity?

90% of self doubt but you have to get these ideas out of your head and keep creating, because you love what you are doing and don't wanna live your life any other way.

9. What 10 songs are on your favorite playlist right now?

"Shout" – Tears For Fears; "i wanna be your girlfriend" – girl in red; "Bad Friend" – Rina Sawayama; "Fast Car" – Tracy Chapman; "Blush" – Wolf Alice; "Eat, Sleep, Wake (Nothing But You)" – Bombay Bicycle Club "Let's Dance to Joy Division" – The Wombats "Blue Monday" – New Order "Ain't No Sunshine" – Bill Withers "Instant Crush" – Daft Punk

10. How do you want people to remember you?

I hope people think I'm funny and easy-going. Also because we are all meeting online due to Covid, I hope people think I'm at least 5'6".

Passport is valid for next 12 months

Yes

Which country issued your passport?

China

Have you been convicted of a crime and/or a felony? If so, what was the offense? State the city, country, and date.

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