Tom Horbury

Designer
Cheshire, UK.
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Bio

I'm a 'try-it-all' designer/person, or as my website says – multidisciplinary, I've always loved learning and think I always will, therefore I enjoy trying new things all the time. Because of this, I find it hard to put a label on my area of work, as I'd happily jump into any area of design. Digital, print, motion, 3D, etc. you name it, I've probably watched a YouTube tutorial (with too long of an intro) about it. I've won a few student awards for my work, which I think speaks to my ability to find good ideas within a brief. I love the challenge of solving a problem in the best way possible, then seeing it through all the way to execution. I'm currently in the process of finding out where/what I want to be within the creative industry as a designer. After graduating during lockdown, I've had a couple of work from home opportunities but I still want to intern around and get some of that vital insight. I also absolutely love travelling, so I couldn't think of a better opportunity than WGI!

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Work Experience
Work Experience
Brand Comms
November 20 - Jan 21
Remote
Freelance Junior Designer
Fable & Co
Jan 21 - Jan 21
Remote
Freelance Brand Designer
Work Experience
University
Norwich University of the Arts
Skills
Accolades -> Secret 7” 2015/16 D&AD New Blood 2020 Wooden Pencil YCN 2020 New Now Award Creative Conscience 2020 Bronze Award
Featured work
Tell us why you're the best applicant in under 50 words

I'm very much an idea-first designer. I relish the creative process and the journey it takes to find that gem of an idea. I don't start designing digitally until my idea is black & white on paper. I like working in teams but can also pull my weight individually.

Give us your bio in under 500 words

I'm a 'try-it-all' designer/person, or as my website says – multidisciplinary, I've always loved learning and think I always will, therefore I enjoy trying new things all the time. Because of this, I find it hard to put a label on my area of work, as I'd happily jump into any area of design. Digital, print, motion, 3D, etc. you name it, I've probably watched a YouTube tutorial (with too long of an intro) about it. I've won a few student awards for my work, which I think speaks to my ability to find good ideas within a brief. I love the challenge of solving a problem in the best way possible, then seeing it through all the way to execution. I'm currently in the process of finding out where/what I want to be within the creative industry as a designer. After graduating during lockdown, I've had a couple of work from home opportunities but I still want to intern around and get some of that vital insight. I also absolutely love travelling, so I couldn't think of a better opportunity than WGI!

1. What's the most courageous thing you've ever done?

I would say the time I skied solo down a mountain as the sun was setting and everyone had gone home. I only realised how dangerous it was as I set off, but it quickly dawned on me that I was completely alone, it would soon be dark, and I was in a country I didn't know. However, once I realised that, it was also hugely liberating and a beautiful experience.

2. How are creativity and innovation related?

Creativity and innovation go hand in hand. They compliment each other, but are also both required for each other. To be innovative, you need some creativity – and vice versa. If you think about all the great people of the past who pioneered something, they are often referred to as both innovative and creative. However, I feel if one word is used, the other doesn't need to be, it can just be assumed.

3. Why do companies need clarity and creativity?

They need clarity so the message they're sending is communicated properly and not confused, and they need creativity to express that message in a way that people will actually listen. Both are essential for the best results.

4. You have 30 minutes of free time. What do you do with it?

Get something to eat, listen to music, go on social media, lose a game of chess, see friends, check my plans for the day, go for a walk, watch an episode of a tv show etc. I think breaks are good to clear your mind.

5. What is one risky and bold goal in life you have? Or, if you could dedicate your life to solving one problem, what would it be?

I want to travel the world and live in as many countries as I can! It's definitely a challenging desire as it can be expensive, but also with the requirement of visas it can get complicated. I just think it would be enriching to experience different cultures and meet new people all over the world, trying new things constantly. The idea of moving away to a different country and starting a life away from friends and family scares me slightly, which is what makes me want to do it even more.

6. Explain your creative process

Attack the brief -> Read it 3 times, read it backwards, read it upside down, pick it apart, annotate it – don't miss anything! Research -> With the information gathered from the brief, start researching everything in depth, so there isn't one part of the brief I don't understand, whether that's an industry, a demographic, a design style? Research it all! Brain dumps -> Moodboards/mind maps of anything and everything that comes to mind, just regurgitating everything that pops into my head onto a piece of paper so nothing is lost. Ideas -> Can come instantly or after some 'incubation' - I imagine this as the brief on a sort of kebab wheel turning in the back of your head whilst you go about your day. Then one idea usually leads to 3, and 3 to 5, and 5 to 20 etc. So I'll throw all these ideas onto paper. Refinement -> Usually, half of these ideas are terrible, and half seem brilliant at first, so my refinement is to play the devils advocate and try to poke holes in the ideas. Development -> Whichever ideas don't sink due to the holes, I'll start to develop more, usually accompanied by some more research/inspiration. Re-refinement -> With these developed idea routes, I'll go through the same process of seeing which ones sink or swim. Final development -> By this point, there's clearly a route that's by far the strongest and will be the final design route. From there, it's creating every one of the outcomes that the brief desired! I would generally seek feedback throughout the whole process, as a second pair of eyeballs can really help.

7. What is the best advice that you have been given?

'If you're not scared, you're not living!' The best things in life live on the other side of fear, which is why doing things that scare you brings you so much relief and joy.

8. What is your definition of creativity?

Thinking in colour.

9. What 10 songs are on your favorite playlist right now?

Tom's Diner - AnnenMayKantereit, Giant Rooks Dreams - Nuages Jungle - Tash Sultana Touch - Hybrid Minds, Tiffani Juno Pretty Little Fears - 6LACK, J. Cole She's Casual - The Hunna Show Me What I'm Looking For - Carolina Liar Riptide - Vance Joy Celebration - Kool & The Gang Mambo No. 5 - Lou Bega

10. How do you want people to remember you?

I'd want them to remember me as both kind and interesting. I'd hope they remember me as someone they would like to get to know more.

Passport is valid for next 12 months

Yes

Which country issued your passport?

England/UK

Have you been convicted of a crime and/or a felony? If so, what was the offense? State the city, country, and date.

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