Tell us why you're the best applicant in under 50 words
In a world where design and technology are advancing at an extremely fast pace, I feel it is very important to keep oneself updated, as well as create work that is not only relevant to the changing times, but also impactful in a positive way. With almost 9 years of being in the industry, I am at a stage where I need to advance my skillset by using creativity to push the boundaries of design that create value.
We as humans, spend 70% of our time working. I have always believed if we make that
70% time worthwhile by diligently striving to create good, honest and positive work, we will surely be able to make an impact—be the microcosm of the macrocosm. In this belief, is where my strength as a candidate lies.
Give us your bio in under 500 words
I am Shrishti Vajpai, a graphic designer from New Delhi, India, currently studying in Florence, Italy. After graduating in 2010 from College of Art Delhi, with a BFA in Applied Art, I started working with prominent graphic design studios following my passion.
In 2017, I undertook a summer course in identity design, from Rhode Island Institute of Design, to further my skills and understanding. In 2020, I decided to pursue a Masters program in graphic design from IED-Firenze.
My primary focus is branding, visual strategy and graphic communication. I enjoy conceptualising ideas and bringing brands to life. Every brand has a voice and I strive to piece together the language through which it tells its story, with design as the vocabulary. With an experience of over 8 years in this field, I have worked across Fashion, Lifestyle, Hospitality, Events, F&B and Real Estate industries.
1. What's the most courageous thing you've ever done?
Almost 2 years back, I was in a stable job, working as senior graphic designer at a good studio in New Delhi, India, with a creative director who appreciated me and valued my skill. I was very comfortable and had amazing colleagues. But this lead to stagnation and growth always happens outside of your comfort zone. I decided to give up that sense of security, become vulnerable again, and leave the city that was my home for 24 years. Leaving behind everything & everyone I loved, I moved to Italy to pursue a Master's course, spending all my savings to fund it, knowing very well that further would be uncertain. To achieve great dreams, one has to have great courage.
2. How are creativity and innovation related?
“Everything is design. Everything!” -Paul Rand
Creativity existed even before it was recognised as a skill of its own, and now it has evolved into something so much bigger. Today we live in a world where technology, innovation & creativity co-exist together. To be a creator, one has to innovate to be relevant and to be innovative, one has to have the skill think creatively. We have to learn that creativity & innovation are inseparable. The role of creativity in the world of media, moving images, sensory media & new media technologies like AR & VR has grown imminently over the past few years. Both creativity and innovation are now intrinsically weaving together to form a powerful mesh, that has become the fabric of today's society.
3. Why do companies need clarity and creativity?
In a world congested with all sorts of visuals & brands, as Dieter Rams puts it “an impenetrable confusion of forms, colours and noises”, learning how to create white space with good design that is impactful, meaningful, relevant and honest, requires companies to have clarity of thought and vision. Companies can make an impact only when their approach is fresh, clear and targeted. To achieve this, ones need to find creative solutions. It is a process on constant innovation of ideas by finding new and clear targeted ways to approach problems.
4. You have 30 minutes of free time. What do you do with it?
Take a power-nap.
5. What is one risky and bold goal in life you have? Or, if you could dedicate your life to solving one problem, what would it be?
If I could dedicate my life to solve one problem, it would be to resolve the lack of empathy in Governments & politics all across the world. This is not to say, that we do not have empathetic leadership at all, but the proportion is far too less. Too many countries are suffering due to governance, that is ridden with self-serving agendas. Too many people loosing their jobs and being displaced from their homes due to power struggles. And worse, not being welcomed by any countries as fellow humans who also deserve to live with dignity and in peace. I want to believe in an open world, where empathy & value for human life takes precedence over anything.
6. Explain your creative process
I don't have a very defined process. For me, inspiration & ideas can strike at any time. I need to have a clear mind. Stressing about trying to create something never helps. I try to de-stress, and observe my environment with an open mind. You never know, what might strike you as inspiration on a short coffee break. If I am extremely stuck, I try to visit museums. Surrounding yourself with art, whether modern, contemporary or historical, never fails to inspire.
7. What is the best advice that you have been given?
Do not compare yourself to others. Compare your current self to your previous self, and then judge your growth or achievements.
8. What is your definition of creativity?
Anything that uses the power of thought, to get something into existence.
9. What 10 songs are on your favorite playlist right now?
Do I Wanna Know? - Arctic Monkeys
Cheat Death - Dirty on Purpose
Crimson & Clover - Tommy James & The Shondells
Goodnight Goodnight - Spiritualized
Halfway To Nowhere - Chelou
Cane Shuga - Glass Animals
A Leaf - Okkervil River
Mississippi Isabel - King Charles
Sprorgnsm - Superorganism
I'll Be Your Mirror - The Velvet Underground
10. How do you want people to remember you?
Kind, funny, helpful and strong.
Passport is valid for next 12 months
Which country issued your passport?
Have you been convicted of a crime and/or a felony? If so, what was the offense? State the city, country, and date.