Tell us why you're the best applicant in under 50 words
I feel like WGI was made for me. I work at a branding agency, where I'm involved in both design and strategy. I write constantly and organise events that help young creatives get their foot in the door. I'm good humoured and fit in whatever environment I'm in.
Give us your bio in under 500 words
I'm a Portuguese/Spanish designer and art director living in sunny Lisbon. My work has been focused more on branding and typography projects, but I feel at home working on 3D or editorial as well. I'm heavily involved in the strategy that we create for every branding project and I love to use my spare time to write down my thoughts, short stories or even jokes. I feel right at home in various fields of creativity.
Apart from my design practice I have been trying to give back to the community. I have been running the Lisbon chapter of The Design Kids, organising events for young designers, to help bridge information gaps and looking to contribute to a more diverse and equalitarian industry.
I'm optimistic, passionate, constantly in a good mood and a driven guy, always willing to take the extra mile to make the work that much better. I have enough experience that will allow me to hit the ground running, collaborate and create with high expectations.
1. What's the most courageous thing you've ever done?
When we were both kids, I saved my little sister from drowning. We were by ourselves, she didn't know how to swim yet and jumped in the water without inflatable armbands. It took me a bit to notice she wasn't joking when she wouldn't come back up. I'm not entirely sure it counts as courageous, as it was my sister and I didn't control my reaction, I acted solely on impulse. I only understood the consequences of what could have happened there a long time after.
2. How are creativity and innovation related?
More than related, they are interconnected. To me, the pinnacle of creativity is being able to find a solution to a problem that hasn't been solved yet. This requires creative thinking, debating, looking elsewhere for answers, research. The solution to this new problem requires creativity, but it results in innovation.
3. Why do companies need clarity and creativity?
These Covid times have really highlighted the need for creativity. Every day we are challenged to find new ways to work, to brainstorm, to collaborate and manage people. What does it mean to work for a company? Does a company need a physical space or is an internet connection enough? How does a company create a culture while working remotely? All of these new questions have answers, and for that we need a lot of clarity, a lot of creativity and surely some trial and error.
4. You have 30 minutes of free time. What do you do with it?
Depending on the circumstances, one of three things:
Experiment some design I have been playing around with in my head.
Sort out pending items in my to do list.
Get a coffee, read the news and catch up with friends.
5. What is one risky and bold goal in life you have? Or, if you could dedicate your life to solving one problem, what would it be?
I would like to dedicate myself to working on social mobility, mainly through education. I'm currently starting a mentorship program through a platform I'm launching. This will have an initial audience of around 20 people. Over time I want to be able to reach more and more people in a meaningful and lasting way.
6. Explain your creative process
Research, research, then research some more. Get fully embedded and accustomed to the subject I'm working on. Only that way can I find a new, relevant or memorable angle to use.
7. What is the best advice that you have been given?
Don't be afraid to reach out. I used to put people I admired on a pedestal and thought of them as being unreachable. Once I realised that people are surprisingly helpful and willing to lend a hand, everything changed for me and opportunities I thought would never appear started to pop up.
8. What is your definition of creativity?
To me, creativity is being able to find a solution to a problem that hasn't been solved yet, or a radical new solution to an existing problem. Creativity, at its core, is problem solving. This relates to design of course. But it also relates to every branch of human knowledge. Creativity can be useful in every field from advertising to accounting.
9. What 10 songs are on your favorite playlist right now?
A mix of the New Lisbon sound (which is influenced by Angolan and Cape Verdean music), some Spanish fun and some more international things.
Dino D'Santiago - Kriolu
Black Pumas - Colors
B Fachada - Como calha
PEDRO - Rapazes
Lido Pimienta - Eso que tu haces
Steve Lacy - Dark Red
Tom Misch - Nightrider
Stormzy - Wiley Flow
Julinho KSD - Conclusão
Nenny - +351 Call me
10. How do you want people to remember you?
I would like for them to remember me for my kindness and my constant good mood.
Passport is valid for next 12 months
Which country issued your passport?
Have you been convicted of a crime and/or a felony? If so, what was the offense? State the city, country, and date.