Rhea Vakharia

Copywriter, Creative Strategist, Artist
Mumbai, India
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5 years ago I told myself I want to become a writer. 3 years ago I started studying psychology at college, still telling myself I want to be a writer. 2 years ago, I told people around me I want to become a writer. This year, I became a writer. Not because I wrote a feature film or copy for the biggest billboard, simply because I gained the gumption to say it out loud.  My name is Rhea Vakharia, born and raised in Mumbai, India. I am a writer. I am also an artist, creative strategist and editor. I am intrigued by the world of copywriting, advertising and film. I studied psychology and sociology in St. Xavier’s College, Mumbai. I wrote, edited and drew for college publications, magazines and academic projects. I have also interned at agencies, newspapers and podcasts; writing, creating and learning. Learning about how I use words and how they inspire me.

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Work Experience
Work Experience
It’s A Girl Thing, India with HOWL Digital
21st August - 20th October, 2020
Mumbai
Copywriter
HOWL Digital
6th August - 13th September
Mumbai
Content and Copy Intern
Foxy Moron
16th April - 25th May 2018
Mumbai
Business Development Intern
Work Experience
University
St. Xavier’s College, Mumbai, India.
Skills
- I speak four languages; English, Hindi, Marathi and Gujarati. - I was one of the six students across my state to get the Best Star Correspondent Award by Times Of India NIE in High School for Writing and Reporting. (2014-15) I also freelanced with the newspaper 2016-2019.
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Tell us why you're the best applicant in under 50 words

I am an intuitive creative. I work on instinct, exploring ideas, seeing them come to fruition excites me, like nothing else. I am an empathic creative. I understand, feel, learn, engage and then create. I truly live for creating and there is so much more I want to learn.

Give us your bio in under 500 words

5 years ago I told myself I want to become a writer. 3 years ago I started studying psychology at college, still telling myself I want to be a writer. 2 years ago, I told people around me I want to become a writer. This year, I became a writer. Not because I wrote a feature film or copy for the biggest billboard, simply because I gained the gumption to say it out loud.  My name is Rhea Vakharia, born and raised in Mumbai, India. I am a writer. I am also an artist, creative strategist and editor. I am intrigued by the world of copywriting, advertising and film. I studied psychology and sociology in St. Xavier’s College, Mumbai. I wrote, edited and drew for college publications, magazines and academic projects. I have also interned at agencies, newspapers and podcasts; writing, creating and learning. Learning about how I use words and how they inspire me.

1. What's the most courageous thing you've ever done?

I befriended Courage early this year. We’d been acquainted for a while now. But it really took a pandemic and graduating in the middle of it, to truly know Courage. One of the most courageous things I’ve done this year, might also be one of the most courageous things I’ve ever done. It might not sound like the bravest thing to do, but starting therapy really felt like courage.  Confronting the reasons of feeling, sitting down to understand the thoughts in your head, unravelling uncomfortable truths, all to me seem incredibly courageous, and at the end of the day, incredibly rewarding.

2. How are creativity and innovation related?

“You can't do anything that's original anymore, everything is done before," I overheard these words on the first day of an internship. I immediately started to think about this statement and only found cynicism there, no truth. Originality and creativity together lead to innovation. I think creativity might not always lead to innovation, but when you add originality to the mix they definitely make magic.

3. Why do companies need clarity and creativity?

To exist. Simple. Companies need clarity and creativity to exist as they form the edifice of every company. Companies need to be clear in their communication. This communication ought to be creative. Now more than ever, companies need creativity because the world’s attention span is fleeting; pining away as we speak. It needs to be sought by clear and creative communication that tells memorable stories, while also eliciting an emotional response in people.

4. You have 30 minutes of free time. What do you do with it?

Make two cups of tea; one for my grandfather and one for myself, Sit down with my cup of tea with my grandfather and put on a Studio Ghibli film. Laugh, talk and marvel at the cinematic world in the film together till we finish our cup. If there is some more time left, I’d write a list of things I’ve to do for the day or the week. Write about my day or week so far. Just fill rest of the time with notebooks, pens and my own company.

5. What is one risky and bold goal in life you have? Or, if you could dedicate your life to solving one problem, what would it be?

Navigating through my early teenage years, I saw, felt and got angered by the sheer number of women who carried pain, grief and fear all through their life. As a young woman, who just set foot into her twenties, I don’t want to feel stifled in the world by virtue of being a woman, nor do I want any other woman to feel that way. At the intersections of caste, class, race and other factors specific to different countries in the world, women are discriminated against by people abusing their power and privilege or just subtly making women feel not capable enough. If I could dedicate my life to making sure no young person, entering the world faces feelings of inferiority because of their gender, I would. I believe words are powerful. They drive change. They always have. Through the power of words, art and culture, my risky and bold goal would be to create a world that is not risky for women to exist in, a world where they can be bold enough to walk alone on the street at night, and not feel like they’re putting their life in jeopardy. I do believe women can and will change the world, for other women.

6. Explain your creative process

Go for a shower. Think of a pathbreaking idea. Pace out of the shower. Scuttle around looking for my phone/a notebook/an old bill. Note down the idea. After painstakingly getting hold of the idea, I visualise it in my head - oftentimes, sketching it out. If it's a video idea, a painting concept, an advertisement campaign or simply two lines that rhyme. I don’t think about it logistically or practically at this stage because I feel it tampers the unfiltered potential of the idea. I let the idea marinate in idealism till it can. Then, I note down all the possible ways in which this idea can be executed as closely and seamlessly as I have visualised it in my head. Then, I start. I simply get to it.

7. What is the best advice that you have been given?

Listen to your own advice - that is possibly the best advice I have been given. In seeking guidance, direction and answers from the people around us, we often muffle the voice in our head telling us what we ought to hear. Trusting yourself is the first step to self belief. This also happens to be cloaked in the lyrics of one of my favourite songs - ‘Safarnama’. “Jisey dhoonda, zamaane mein, mujh hi mein tha” (Translation: What I sought in the world, was within me all along) Hence, following my own advice is the best advice I’ve been given.

8. What is your definition of creativity?

Taking a seemingly bizarre thought and making it tangible, giving it substance; that to me is creativity.

9. What 10 songs are on your favorite playlist right now?

Dreams Tonite by Alvvays  Ivy by Frank Ocean Caught Up by Sabu At Your Best (You Are Love) by Aaliyah Only You by Yazoo Aaftaab by The Local Train Hugolo by Taba Chake Kola by Damien Jurado Shadows on the wall by Goldspot  Nadaan Parinde by AR Rahman, Mohit Chauhan

10. How do you want people to remember you?

“Ah, she, she has a way with words” “I laughed so much when I was talking to her, in that moment, I forgot about everything that was bothering me” “She made me believe in myself” If people remember me as a person even close to the one being described above, I’d be an elated young woman.

Passport is valid for next 12 months

Yes

Which country issued your passport?

India

Have you been convicted of a crime and/or a felony? If so, what was the offense? State the city, country, and date.

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