Jane (Zi Xin) Cheng

Graphic Designer
Singapore
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Bio

Born in Singapore, but raised in different cities across Asia such as Shanghai, Hong Kong and Taiwan made me curious about how cultures vary from one another. What makes us the same and what makes us different. Having only just graduated from college, I like to explore my options as much as possible as a designer, which is why I have worked in various different sectors from my previous internships such as F&B, IT and insurance learning about how design operates differently in each and one of them. Other than graphic design, I am interested in a wide spectrum of visual arts such as illustration, painting and embroidery. My passion lies in art and design, which is why even in my spare time I choose to create art in different ways other than graphic design. Apart from that, I also love finding substitutes for coffee and I am currently on my way to (hopefully) mastering latte art.

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Work Experience
Work Experience
Spa Esprit Group
2018 June - 2018 August
Singapore
Design Intern
AIA Singapore
2020 September -
Singapore
UAT Specialist Trainee
Work Experience
University
Maryland Institute College of Arts
Skills
Languages: Fluent in English & Mandarin. Conversational Japanese. Certificates: Wix Design Playground 2019
Featured work
Tell us why you're the best applicant in under 50 words

Being a third culture kid, I wonder a lot about what makes each country/city's culture unique, whether it's the history, the people or even the politics. Questioning how and why people behave differently in different cultures has always been on my mind as a designer and a global citizen.

Give us your bio in under 500 words

Born in Singapore, but raised in different cities across Asia such as Shanghai, Hong Kong and Taiwan made me curious about how cultures vary from one another. What makes us the same and what makes us different. Having only just graduated from college, I like to explore my options as much as possible as a designer, which is why I have worked in various different sectors from my previous internships such as F&B, IT and insurance learning about how design operates differently in each and one of them. Other than graphic design, I am interested in a wide spectrum of visual arts such as illustration, painting and embroidery. My passion lies in art and design, which is why even in my spare time I choose to create art in different ways other than graphic design. Apart from that, I also love finding substitutes for coffee and I am currently on my way to (hopefully) mastering latte art.

1. What's the most courageous thing you've ever done?

I've always fantasized about staying in Japan for longer than a vacation period to truly enjoy its culture. I was told that my school has a study abroad program in Osaka, but the course was not suitable for Graphic Design majors like me, because we have too many mandatory classes to be doing something different and still "stay on course". I had to decide during my sophomore year whether or not studying abroad in Japan was going to help or fail me as a student and a designer. I knew it was definitely going to be challenging as I'll have to balance with the rigorous course work from Japan as well as keeping up with what my classmates were learning back in school, so I won't fall behind when I'm back the next semester. I decided to take the risk despite all of the obstacles that were in front of me because I knew it was a chance of getting to learn about something I'm passionate about, and I couldn't be more right about it.

2. How are creativity and innovation related?

I find creativity and innovation to be closely related but different at the same time. Both creativity and innovation mean creating something new, but creativity could only be an idea while innovation serves to solve issues. Creativity is an idea that's new, which means that it doesn't have to have any implementations. If creativity doesn't have to serve any purpose, this means that the output of if could be extremely flexible as it is not contained by having to meet any goals and rules it brings. Creativity only has to be "different", regardless of its actual application. That being said, creativity could be revolutionary, but before it's giving an application it stays to be an idea. Innovation, on the other hand, tends to be a new methodology that serves to solve a problem. This means that innovation needs a basis to start with; when a new methodology or product is constructed to be different than what's already on the market.

3. Why do companies need clarity and creativity?

For me, clarity and creativity are very much paradoxical. As creatives, we tend to come up with too idealized concepts that might sometimes lead to lack of clarity, which is why we often need to lay down certain rules to guide us through the process in order to reach the company/client's goal. That being said, too much clarity and the lack of creativity is also problematic, because this would mean that the company is essentially repeating its process without taking any necessary risks.

4. You have 30 minutes of free time. What do you do with it?

Spending quality time getting to know the people around me. We think about meeting new people every day, but often times we don't even know what the people closest to us are going through. I often find that I learn the most from the people around me because it makes me realize how each one of us could be so similar but different at the same time. Reconnecting with old friends and showing care for the people around me is something that makes me feel good, so I would really love to take the time to slowly get to know them more.

5. What is one risky and bold goal in life you have? Or, if you could dedicate your life to solving one problem, what would it be?

Raising the importance of education and this applies to everyone regardless of age, ethnicity, gender, etc. I personally think that many of the issues we are facing today stem from ignorance. Growing up in a typical Asian family, taking risks and changing the world is not advocated notion. The riots in Taiwan and Hong Kong with divided families could not be all too familiar in today's political climate all across the world. Division and conflict are often raised from misunderstanding and ignorance between sides. It is extremely hard for people to listen to what they don't want to hear, and unbelievably easy to take in and expand on what you already agree with. The world could not be more divided now, and it would take a lot for people to listen and educate themselves on each other's stances, but I think it would be extremely helpful.

6. Explain your creative process

I usually start with the smallest things around me. Having a big picture is very important, but living busy lives often make us ignore what's really important. I think about the issues and questions I have with my life and I break them down. After analysing the issue, I select my audience and what I want them to take out of my work. Lastly is repeatedly experimenting and testing until I achieve the effect I want.

7. What is the best advice that you have been given?

My grandma once told me: "Be good at your job, and men will eventually come." I take this advice in many different ways and after breaking each part down I would say it means: everyone has their own strength and if you could find and master your strength, people will be willing to listen and follow you.

8. What is your definition of creativity?

To keep creating no matter what. Creativity is creating something new, but people are often too caught up with being creative and forget the importance of actually creating. There is no good or bad creativity, so as long as you are using your hands and brains to create something, it is creativity.

9. What 10 songs are on your favorite playlist right now?

I often listen to English, Chinese and Japanese songs, but here are my current favourites: 1. Can't Take My Eyes Off You - Frankie Valli 2. Pure Imagination - Gene Wilder 3. You'll Be Back - Jonathan Groff 4. current location - Lany 5. White Christmas - Michael Buble 6. 魚仔 - Crowd Lu 7. 明天的煩惱交給明天 - Mr Miss 8. 貓咪共和國 - Weibird 9. Sweet and Sour - Nulbarich 10. Actor - LUCKY TAPES

10. How do you want people to remember you?

Someone who's confident, comfortable to be around and to have a conversation with.

Passport is valid for next 12 months

Yes

Which country issued your passport?

Singapore

Have you been convicted of a crime and/or a felony? If so, what was the offense? State the city, country, and date.

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