Tell us why you're the best applicant in under 50 words
I feel I’m the best WGI applicant as I’m a multifaceted creative thinker who’s never afraid to step out my comfort zone. I truly believe that creativity and big ideas multiply when working in a team. A lover of all things design who works overtime when incomes to being creative.
Give us your bio in under 500 words
“Fred has worked in several London studios on projects for the likes of Nike, RedBull, Spotify, Complex Magazine and The V&A Museum. He currently works at made by blah part time during his degree as a design guru and motion graphics magician and considers himself a multifaceted designer, testing the waters with different divisions of graphic design”.
22 years old. The CEO of good film recommendations, a stand up comedy connoisseur and dog lover. If I'm not watching a Judd Apatow movie you’ll most likely find me rewatching an episode of It’s Always Sunny in Philadelphia, falling asleep to a podcast or way too invested in a true crime docu-series. An ambitious soul that adores travel, with dreams of one day working as a graphic designer in either NYC or San Fransisco.
1. What's the most courageous thing you've ever done?
I would say the most courageous thing I’ve done to date would be in 2019, when I decided to pack up my bags and leave home for the big city. After finishing my second year of University I felt I was ready to take the leap into the industry. Although I hadn’t yet finished my degree, I felt ready to take a year away from studying and have a crack at working in the industry. In the summer of 2019 I packed my bags and left my small village in the countryside and headed for London, with no job, no money and not a single person in the city who I knew. Although fearing not being able to secure a job and failing to pay the bills (which I came very close), I figured unless I plunged myself in the deep end, I’d forever be sending cold emails from my bedroom in Worcestershire. I needed to immerse myself within the London design world. I worked tirelessly contacting studios, reconnecting with contacts and knocking on doors. Since moving here in 2019 I’ve worked in 3 different studios across the city and above all else found myself being able to call London my new home - at least for now!
2. How are creativity and innovation related?
I feel that innovation and creativity are related as neither can exist without the other. For me, I consider innovation the oxygen of creativity - the manifestation of big beautiful ideas formulated by innovative thinking. Likewise for innovation. Innovation is the intersection of creativity and methodology, where new ideas are the product. I believe the 2 coexist.
3. Why do companies need clarity and creativity?
In todays world, clarity is more important than ever. Clarity is essential to avoid misinterpretation and to get a clear and concise message across, wether that’s internally or client & consumer facing. Clarity generates intended responses free from ambiguity, demonstrating honesty, integrity and value. Additionally, creativity is essential for businesses today in a forever evolving world pushed forward by innovation. Working together, creativity solves problems by finding innovative and original solutions that are forward thinking and mutually beneficial.
4. You have 30 minutes of free time. What do you do with it?
Whenever I have a spare 30 minutes I like to get outside and go for a walk. For me, getting out and getting fresh air, away from the screen, allows me to come back down to earth and take a breathe. I always walk the same route, out the door, down the street and walk along the Thames. I love to clear my head and listen to some music and separate myself from my work for a short window. This allows me to return with somewhat of a fresh pair of eyes - I find this essential for critiquing my work. Overall I just adore being outside in the world, especially when I’m home during the Holidays and I can be joined by my dog, Forest.
5. What is one risky and bold goal in life you have? Or, if you could dedicate your life to solving one problem, what would it be?
I’ve always dreamed of being immersed within the tech start-up world of Silicon Valley, to be able to find a creative solution that helps people all over the world. The thought watching an idea start from a few sketches in a notebook, blossom into a working platform used globally, is a big dream of mine. Over the past 18 months I’ve been working on a little start up of my own, working closely with some friends of mine in Manchester, UK. For someone not from the business or tech world it may seem an ambitious effort, however nonetheless it’s still a dream of mine to one day take this crazy idea and turn it into something big.
6. Explain your creative process
When it comes to design, I like to stick to a methodical process, as I’ve found that allocating and diving time appropriately always generates the best results. I like to spend as much time researching as I do designing, as I find allocating the time to induct thorough research guarantees more insightful and compelling finished designs. I always allow time to dive into the strategy of the brand, identifying it’s mission, vision, purpose and values. I design with the audience in mind, referring to an audience profile throughout my process - does what I’m doing make sense from the perspective of Person X? For me, it's always essential to conduct thorough research and find compelling insight to build creative designs around. Doing this allows me to find the interception between solving a problem and finding a compelling concept, pivoting around a thoughtful insight.
7. What is the best advice that you have been given?
"Sometimes it's better to beg for forgiveness than ask for permission”. I try to live by this mantra, to take risks in life in the pursuit of something I’m reaching for or truly believe in. For me, always living a little on the edge allows me to make bold choices, both in life and design. In the world of design I always like to push the boat out creatively, knowing that if needs be, I can always reel it in and tone it down rather than playing it safe from the get go.
8. What is your definition of creativity?
The intersection between innovative and imagination.
9. What 10 songs are on your favorite playlist right now?
1. Lou Reed - Walk on the Wild side
2. The Zombies - Time of the Season
3. The The - This Is the Day
4. Blondie - Maria
5. Leonard Cohen - The Partisan
6. Alessi Brothers - Seabird
7. David Bowie - Oh You Pretty Thing
8. Love - Everybody’s Gotta Live
9. Bonnie Tyler - Holding out for a Hero
10. The Beatles - I Want to Hold Your Hand
10. How do you want people to remember you?
I live my life treating others how I wish to be treated, with kindness, compassion, love and respect. From experience I know that emitting good energy and kindness is ALWAYS reciprocated. I believe in being the change you want to see in the word. I want people to remember me as simply being a nice person. Ive attached a link below to a quote from a Harry Enfield skit from the BBC, this is exactly how I wish to be perceived.
Passport is valid for next 12 months
Which country issued your passport?
Have you been convicted of a crime and/or a felony? If so, what was the offense? State the city, country, and date.