Bella Raykhman

Designer / Animator
New York
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Bio

I’m a student at FIT majoring in Computer Animation and Interactive Media. I come from a background in branding and brand direction. I have work experience ranging from assisting with back-end development to creating original content for social media. My goal as a designer is to use my unique skill set of 2D/3D animation, branding, and editing on projects that do not typically align with this sort of media, to create something unique, special, and innovative for both myself and my client. I am continuously learning and absorbing information around me in order to enrich and expand my understanding of design in the context of the world. In my future, I hope to work not only with designers, but with engineers, writers, illustrators, film makers, architects, and other individuals that aim to use to design to make a change or just make something look beautiful and understandable. In my experience, both outcomes are equally as important and fulfilling.

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Work Experience
Work Experience
Art Partner
09/01/2020-Present
New York
Design/ Marketing Intern
Kalo
06/01/2019-09/01/2019
New York
Design/ UX/ UI
Heat Makes Sense
01/01/2018-01/01/2019
New York
Customer Experience Intern
Work Experience
University
Fashion Institute of Technology (SUNY)
Skills
Illustrator, Photoshop, InDesign, After Effects, Adobe XD, Lightroom, Animate CC, Autodesk Maya, HTML, JS, and CSS, Fluent in Russian
Featured work
Tell us why you're the best applicant in under 50 words

When working on a project, I do my hardest to behave like a sponge, metaphorically speaking. I observe, research, and study all aspects of my life. I approach every brief, problem, or idea with a 360 approach, allowing me to tend to every detail.

Give us your bio in under 500 words

I’m a student at FIT majoring in Computer Animation and Interactive Media. I come from a background in branding and brand direction. I have work experience ranging from assisting with back-end development to creating original content for social media. My goal as a designer is to use my unique skill set of 2D/3D animation, branding, and editing on projects that do not typically align with this sort of media, to create something unique, special, and innovative for both myself and my client. I am continuously learning and absorbing information around me in order to enrich and expand my understanding of design in the context of the world. In my future, I hope to work not only with designers, but with engineers, writers, illustrators, film makers, architects, and other individuals that aim to use to design to make a change or just make something look beautiful and understandable. In my experience, both outcomes are equally as important and fulfilling.

1. What's the most courageous thing you've ever done?

I applied and attended a university I have never visited in the treacherous city of New York.

2. How are creativity and innovation related?

Creativity’s biggest enemy is routine and the mundane, which has been proven by the ongoing global pandemic and the drastic change it has been in the lives of designers, whether for the better or worse is as varies. Creativity only emerges when there is a lapse in comfort, when old becomes new, and when there is a shift in thinking. Creativity is necessary for innovation to occur; however, one can argue that innovation is a form of creativity, meaning that innovation could come first. The relationship between these two ideas is similar to an old philosophical idea that we have all heard before, what came first, innovation or creativity?

3. Why do companies need clarity and creativity?

As mentioned, creativity is necessary for innovation to occur which has led to numerous company ideas. This specific form of creativity is used with intent to grow and take on its own form, whether it be in a product or a service. Alternative forms of creativity are used to express thoughts for the sake of creating, not for the sake of evolving, as a company idea would. This differentiation is important to pin point, because it shows the responsibility that companies have when they are creating with intent. To be effective, positive, and beneficial to society, companies must move with a clear image of their audience, of their own power of voice, and responsibility. Creativity could be nurtured and matured with a specific goal in mind, with a clear image in mind, which is essential for a company to succeed.

4. You have 30 minutes of free time. What do you do with it?

Nothing that has a screen of any kind involved.

5. What is one risky and bold goal in life you have? Or, if you could dedicate your life to solving one problem, what would it be?

I would dedicate my life to solve the ongoing problem of the lack of knowledge surrounding recycling among the average citizen. One of the leading causes of waste production is that many people do not know the extent of damage their trash does, because they are not familiar with the ingredients/ chemicals in their every-day products. I have the idea to create a digital product that would educate users on their daily trash creation which would reward the user when he/she/they would take actions that reduce their trash usage based off of the data provided for him/her/them. There would be a physical product potentially involved as well that would either live in on an individual, residential, or urban level.

6. Explain your creative process

My creative process begins with reading, rereading, and then rereading again the prompt, brief, or assignment presented to me. This is then followed by numerous questions depending on the details of the original presentation. Following, I proceed to research and scrape every part of the internet relating to the industry, brand, and competitors of the problem at hand, fall down an internet rabbit hole if you will, with extensive documentation. The research phase is then transitioned into a refined research phase, where I take all of the information I have collected and narrow it down to relevance to the brand or client while setting up a concrete list of deliverables. Gathering swipe. Sketches. Lots of sketches and brainstorming. At this point in the process, I begin to start transitioning the sketches into a digital space creating a more concrete visual direction. I would say that this is the longest stage in my creative process, working out the different versions of the design while incorporating feedback and ensuring that I am still in-line with the original idea. Following, I narrow down the digitals to, depending on the client, 3 directions, which I present when touching base with the client or the team that I happen to be working with. Upon approval, I work on developing the chosen direction to a place of completion with different break points of touching base with the client and ensuring the project remains cohesive. Deliver and await potential success.

7. What is the best advice that you have been given?

The best advice I have been given has been by my father. not directly to me truthfully, but to my cousin, who was sitting next to me at the time. I’ve taken it and adopted it as my own. The advice was to never make any big life decisions when you find yourself in a place of stress, pressure, or sadness. Nothing in the world can’t wait 24 hours.

8. What is your definition of creativity?

The business decision response to this question would be to say innovation is the definition of creativity. However, I interpret creativity as the purest form of privilege. I am able to create my own language, in a way, to express my deepest thoughts and emotions. I am able to create an original visual, an original expression, or an original sound to define a word that every human being knows, like anger or love. Without creativity, you are forced to use someone else’s definition to express yourself, which will never be as accurate as your own creation, which in my mind, is considered a immense privilege. I would go further to say that the epitome of creativity is when the majority of your audience chooses to use your example to express their own thoughts, with confidence that the thought or emotion will translate, as if were their own.

9. What 10 songs are on your favorite playlist right now?

“Liberation” - Outkast “Come Together” - The Beatles “Only Times Makes It Human” - King Princess “Sequences” - L’Imperatrice “Time Machine” - Alicia Keys “Ohh La La” - Jessie Ware “She” - Tyler the Creator and Frank Ocean “Mecca” - Spillage Village “This Must Be The Place” - Talking Heads “House of Balloons/ Glass Table Girls” - The Weekend Some old some new, all great though.

10. How do you want people to remember you?

After meeting me, I hope people remember me as a positive aspect of their day, that meeting me did not cause them any stress, any negative energy, or any kind of disturbance. It is rare to make an everlasting impression on someone in a brief moment or even an hour, but it is possible to positively impact someone by not interrupting them in a negative way. The point is that you never know what someone could be feeling when you meet them, or what they could be thinking. So after meeting me, I hope people will at a minimum, remember that I was a positive moment in their day. Not bad, not neutral, just slightly positive, if only for a brief moment.

Passport is valid for next 12 months

Yes

Which country issued your passport?

USA

Have you been convicted of a crime and/or a felony? If so, what was the offense? State the city, country, and date.

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