Tell us why you're the best applicant in under 50 words
As a designer and creative person I think we are here to solve problems. Whether technological, industrial, economic or human. We don't create things to be beautiful or abstract, artists do that. We look for problems and we answer them through our creativity.
Give us your bio in under 500 words
Curiosity drives me, looking for new sensations, encounters, challenges, films, cultures, music, emotions, inspirations, knowledge and mistakes. Going out of one's comfort zone in one's personal and professional life opens up new possibilities previously unimaginable. Passionate about design specializing in branding and photography in the sport of riding, I seek to express myself and make people around me feel sensations, emotions through stories. I seek to help others in the pursuit of their goals. For my clients, I seek and find solutions to specific problems through my creativity and my unique way of seeing the world. I’m a 23 years old french man living in Lyon, France.
1. What's the most courageous thing you've ever done?
Two years ago, Vans was looking for a junior photographer in Costa Mesa. Being passionate about action photography, skateboarding, surfing, bmx etc I thought this job was for me. So I responded to the online ad but knowing that it wouldn't be enough I decided to come straight to your offices in Costa Mesa. As I was doing an internship in graphic design at the time in Los Angeles, I figured it was the time to prove my motivation. When I got there, the receptionist asked me what I wanted. I tell her that I have an interview for the Junior Photographer position at such and such a time. She asks me the name of the person with whom I have an appointment, I tell her that I don't know anymore. She tells me something like Jessica, I tell her yes, that's right, she tells me to go sit down and that she will call her. An hour goes by and what I thought was a security guard comes to ask me questions. Thinking I was being unmasked, I explained to her that I came at the nerve, that I don't have an appointment but that I would give everything to get this job in this company that I have been following for so many years. I show him the pictures in my bag that I had printed that morning to show that I am fit for the job. At that moment the receptionist comes back and tells me that Jessica is not available, so I leave my contact information on a post-it before I leave. The man I thought was security was actually a manager at a Vans store in Mexico. Edgar Zapata, he tells me that he will give my pictures to the person in charge of the Creative Direction. In the end, this attempt was unsuccessful, but it was well worth a try. You miss 100% of the shots you don't take.
2. How are creativity and innovation related?
There is no innovation without creativity in my opinion. To innovate is to create something new, an unexplored concept. Without creativity we wouldn't be curious about the unknown. I don't think humanity would be where it is today without creativity. Creativity and innovation, together you enable us to solve problems that threaten our species. To me, there is an inseparable link between these two words.
3. Why do companies need clarity and creativity?
Companies need clarity in order to understand the environment in which they find themselves, how to adapt to it, how to prevent and respond to problems. They need clarity to know where they want to go in the future, what their goals are, what path to take to achieve and surpass them. Clarity is necessary in all companies and every human being to allow him to have a clear direction before moving forward. Without clarity, it's like climbing a ladder for years to get to the top, being among the best to realize that you've hit the wrong wall. You've got the wrong service, product, audience or positioning. Before starting anything, we need clarity. Knowing clearly why things are done allows us to have a relentless motivation. We need to know how with the end in mind, as Stephen R. Covey would say.
Creativity is also essential to successfully adapt to today's world. Every year, new jobs are created and others disappear. To stay in the race and stay ahead of the competition, creativity is indispensable.
4. You have 30 minutes of free time. What do you do with it?
I would read a book, I started reading books two years ago. Books on personal development, how to be more productive, on marketing, branding, how to sell yourself. I never thought that books could help me so much in my personal and professional development. I'm learning skills I couldn't find on youtube or in school. I am a small person, 1m71. Every time I discover a new concept, I feel like I'm growing up. It's knowledge that won't leave me, I invest in myself, it's something we should all do in my opinion. I am currently reading 7 Habits of Highly Effective People by Stephen R. Covey because I have difficulty concentrating and achieving the goals I set for myself. So far the book has not disappointed me.
5. What is one risky and bold goal in life you have? Or, if you could dedicate your life to solving one problem, what would it be?
I would dedicate my life to ignorance. I think as humans, what will cost us our life’s as human beings is ignorance. If people were more cultivated, aware of the problem we’re facing, they would be more engaged to make things move forward. I'd love to help clean the ocean, to help the planet regain its biodiversity by letting it breathe again. Creating visual identities and strategies for start-ups or large groups committed to climate change can be a way to contribute to this.
6. Explain your creative process
Since I have been able to remember things, I collect, sort and store memories, encounters, films, artists, political and artistic movements. All of them, their interactions, experiences, information, influence the way I work, approach projects and my creativity. The more time evolves, the more my creative process evolves with it. It has changed enormously since the beginning of my studies in design and I find it fascinating to see the evolution, to see the progression. To understand how and why my process has evolved.
Today my creative process starts by understanding the problems I face. Whether in my personal or professional life, I try to understand the nature of the problem in depth in order to find a viable solution. Most of the time it start with asking the right question. I mean asking questions until you discover the root of the problem. When I work with clients, once the problem has been identified, I try to find a creative solution that will differentiate my client from the competition and give him a viable competitive advantage. Whether it's through a new visual identity, a new website or through photo-video content for a brand. Transparency in the creative process with the client must be total. He should not be surprised by the result of my work. They need to understand my process to understand the result. That it's not about doing something beautiful or abstract. Artists do that. We are designers, we seek and solve problems.
7. What is the best advice that you have been given?
It’s hard to choose one, in order I’d say :
Change the way you look at things and the things you look at will change. - Errol Gerson
You miss 100% of the shot you don’t take. - Wayne Gretzky
Work hard on your job but work harder on your personal development. - Chris Do
Nothing falls from the sky. - my father
8. What is your definition of creativity?
Creativity is not something innate or not in some people. It is a muscle and like any muscle, it works to become more efficient.
There is this quote from Paul Rand that I love: "Don't try to be original, try to be good".
It's something I understood quite late in my studies, which changed my approach to design. You shouldn't try to create something unique, that nobody has ever done before. As designers and creatives, we have to be inspired by what the world and other creatives have to offer us and adapt it to our problems by modifying it with our vision of the world, our perspective.
9. What 10 songs are on your favorite playlist right now?
The dreamer - Anderson Paak
Say something loving - The XX
Damso - Macarena
Black Pumas - Colors
Michael Kiwanuka - Love & Hate
The Blaze - Viril
Kid Francescoli - Moon
Muyè - Rampa, Adam Port, &ME
Guava - Tunnelvisions
Jamiroquai - Space cowboy David Morales Mix
10. How do you want people to remember you?
I'd like them to remember that they can count on me if they have problems. That I am ready to help anyone who has the will to improve their life and the lives of others. That I am an open-minded, unbiased person who accepts people for who they are. That I am ambitious, that I do not say words or promises in the wind. That I know where I want to go in life and what steps I need to take to get there. As a pragmatic and generous person who has empathy. That I'm ready to do whatever it takes to achieve my goals and dreams.
Passport is valid for next 12 months
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Have you been convicted of a crime and/or a felony? If so, what was the offense? State the city, country, and date.