Tell us why you're the best applicant in under 50 words
I have a unique ability to be able to approach a problem/brief/decision with a holistic mindset, I'm constantly evaluating on the end product's look, feel and functionality . Along with my ambition and enthusiasm that is fueled by the jobs I do and lessons I am taught as a designer.
Give us your bio in under 500 words
I'm Alexander, a 23 year old designer living in London. During and since graduating from Graphic Branding & Identity at the London College of Communication last year I have acquired extensive experience in branding, advertising & consultancy; delivering print, digital and all the bits between to the highest of standards. I'm naturally curious about our planet, the people in it and the future it holds, I also make really good mac & cheese...
1. What's the most courageous thing you've ever done?
I was about 10 years old. One weekend I went swimming with a friend from school. In the car on the way there we were having a conversation about the diving boards that were in the pool, my friends mum said my friend jumped off the second highest diving board last week and she was so proud...so like any adolescent that feels like they need to protect their ego I declared to them both that 'I go diving all the time and have jumped off boards double the size of the biggest one at the swimming pool, sometimes throw in a flip while i'm falling to spice things up a bit'.
So we get to the swimming pool, and go straight to the diving boards. I stand at the bottom of the steps, as my friend walks up to the edge of the second tallest diving board, slightly hesitates then runs, jumps and hits the water bum first, as he emerged he shouts 'ouch my bum!' ... nice. I started to climb the steps to the top diving board, as I'm climbing the realisation kicked in, I had lived a lie up to that point...but I had gone too far with it, I couldn't go back down now. I had to keep climbing. I got to the top, and looked down to the water below, my legs nearly gave way at the sight of the shear altitude. I was ready to wimp out, I started to walk back to the steps and confess my lie to my friend and his mum. I had never lied like this before, and I wasn't ready to deal with the consequences. But at that moment, I looked at the water below and thought to myself, I either go now, or never... It was like an intense scene in a movie where some inspirational focus music starts to play and everyone in the pool was moving in slow motion. And just like that, without hesitation, I just ran towards the edge, and jumped head first off the top diving board, arms above my head. As I fell towards the water time went slowly, and I had a brief moment of realisation that I can literally do anything, in my head I was basically superman. I hit the water and made a splash, rose to the surface, swam to the side and climbed out. Legit felt like James Bond that scene in Casino Royale where he walks out of the sea or something. I then spent the afternoon repeatedly diving and even managed to talk my friend to have a go.
I know It's not an amazing story compared to others you may receive, but that dive was the first time I learnt what it felt like to be truly courageous, defying my doubts and use instinct to dive into the unknown. To this day, when I find myself in a situation that requires courage, I think back to that moment when I dived into the pool from the top diving board, and I take that mindset I had in that moment, and go for it. On another hand, that experience also taught me that lying about your diving skills is one of the least courageous acts one can do in the first place, it's much easier to tell the truth so you don't get yourself into those situations; start on the smallest board and work your way up.
2. How are creativity and innovation related?
Both require insight and ideas to produce something new or solve a problem which needs solving.
3. Why do companies need clarity and creativity?
To communicate and connect with people in the most human, relatable and affective way possible.
4. You have 30 minutes of free time. What do you do with it?
go on a bike ride, there is no better feeling than riding a bike for the sake of riding a bike.
5. What is one risky and bold goal in life you have? Or, if you could dedicate your life to solving one problem, what would it be?
Always wanted to start my own thing, whether it's a studio or a product... I just don't know what it may be yet!
In terms of solving one problem, I'd like to try and help people's mental health. it's a growing problem... especially for the younger generation at the moment with everything going on in the world and them growing up with a super computer next to their pillows since a very young age.
6. Explain your creative process
Absorb, create, progress.
1. Absorb the brief, take in everything, ask questions and try my best to see it from as many different perspectives as possible. Really try to absorb the overall feeling of the end product.
2. Create, take strides into the unknown, experiment, push the limits. Explore the creative possibilities until all aspects are exhausted and the final product is the best it can be.
3. Progress, look to others for advice and opinions to make the design better. Take into account lessons learnt along the way and look towards the future, taking into account the lessons you may have learnt from the process.
7. What is the best advice that you have been given?
Assumption is the mother of all fuckups - Alan Dye
8. What is your definition of creativity?
To cease an opportunity with an insight into something new
9. What 10 songs are on your favorite playlist right now?
Pink Sorbet - Piig Piig
Riot - Childish Gambino
Sultans Of Swing - Dire Straits
Reflecting - Skepta
Blue Lights - Jorja Smith
Check the meaning - Richard Ashcroft
Studio - Schoolboy Q
Gains - Bonobo
Has it come to this - The Streets
TRACK UNO - Kaytranada
10. How do you want people to remember you?
A genuine guy who didn't make me feel awkward
Passport is valid for next 12 months
Which country issued your passport?
Have you been convicted of a crime and/or a felony? If so, what was the offense? State the city, country, and date.