Adi Sumic

Graphic Designer
Salzburg, Austria
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Bio

Oi. That's me, Adi. Both my educational background and my character could be used to explain my approach and my goals in design. All my life I have been oriented towards adrenaline sports, but also succeeded in giving way to my artistic passion. The combination of the two, I believe, is visible through the portfolio in front of you. I like serious academic work and I do have strong ambitions to make a difference in design. For some, the notion of functionality is something to be taken into consideration, but for me, it is the principal driving force of the process of realisation of my ideas. I design concepts in a funny, exciting and effective way. I try to give them a complete personality, a visual face and a meaningful character.

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Work Experience
Work Experience
FALOT, Adi Sumic s.p.
May 2011 - present
Salzburg, Austria
Freelance Director
Head
Nov 2018 - May 2019
London, England
Senior Lead Creative
zooom productions GmbH
May 2014 - Jul 2017
Salzburg, Austria
Senior Art Director
Work Experience
University
Faculty of Design
Skills
- English, German, Slovenian, Croatian, Bosnian and Serbian languages. - some design awards, logo awards. - numerous sports certificates.
Featured work
Tell us why you're the best applicant in under 50 words

I can not move mountains but I can definitely move people, especially with a good will and big smiles.

Give us your bio in under 500 words

Oi. That's me, Adi. Both my educational background and my character could be used to explain my approach and my goals in design. All my life I have been oriented towards adrenaline sports, but also succeeded in giving way to my artistic passion. The combination of the two, I believe, is visible through the portfolio in front of you. I like serious academic work and I do have strong ambitions to make a difference in design. For some, the notion of functionality is something to be taken into consideration, but for me, it is the principal driving force of the process of realisation of my ideas. I design concepts in a funny, exciting and effective way. I try to give them a complete personality, a visual face and a meaningful character.

1. What's the most courageous thing you've ever done?

Left my dog with now ex-girlfriend.

2. How are creativity and innovation related?

Very much, they go hand in hand and (hopefully) further shape the better world, we live in.

3. Why do companies need clarity and creativity?

To navigate better in today's world and to reach out to their audience with less clutter, less expenses, less pollution ... better results, clearer message and more happy moments for all.

4. You have 30 minutes of free time. What do you do with it?

Go away from digital world, ski some fresh snow, catch a nice wave or ride a bike down the trail.

5. What is one risky and bold goal in life you have? Or, if you could dedicate your life to solving one problem, what would it be?

Convince the people to move (exercise) more and enjoy the healthy life outside. We all are to much "sucked" into this digital era and we keep abandoning the real nature in front of us.

6. Explain your creative process

Almost every time I start to sketch. Through the process of extensive - pen on paper - ideas, I am gathering various thoughts and ideas in some sort of physical form. From that moment I get lost in research and planning, so I can see what is out there, what works and what not. So to say, I try to bring a thought inside the head to visual life in a clear, concise manner. I seek to clarify the opaque, define the line ... but most definitely play with the point. Play is very important for me. As I try to test my skills in the great outdoors, so do I like to with design.

7. What is the best advice that you have been given?

Keep on kicking.

8. What is your definition of creativity?

To bring / make attention and solve a problem in a smart way. Extra points for making it funny.

9. What 10 songs are on your favorite playlist right now?

Glue - Bicep. Les pensees - The Architecht. Problems (f. Grady) - Bryce Vine, Grady. Portugal the Man - Feel It Still. Welcome to the Light - Sean Koch. Jungle - Tash Sultana. Rollin' Stone - Red Astaire. Nervous Tics (f. Holly Walker) - Maribou State. Headson - Kazy Lambist, LC Elo. Temontou - Flavia Coelho

10. How do you want people to remember you?

Not just by my curly hair, but mostly by big positivity, good will and intention to help / do good.

Passport is valid for next 12 months

Yes

Which country issued your passport?

Slovenia

Have you been convicted of a crime and/or a felony? If so, what was the offense? State the city, country, and date.

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